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Market Research and Selection Workshop - Birmingham

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Birmingham Chamber Of Commerce

75 Harborne Road

Birmingham

B15 3DH

United Kingdom

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Are you frustrated by ad hoc enquiries from all over the world? Would you like to start selling overseas but have no idea where to start? John Harrison is an international strategy and marketing expert and will help you to prioritise overseas markets using market research

You will learn:

  • How to use a practical model for selecting and prioritising export markets and the benefits of undertaking market research
  • How to prepare a research project plan to develop a strategic approach to your international business
  • Real knowledge to take away and use in your company in the form of a model for effective and time-saving desk research using the internet
  • The key concepts that are important when visiting an overseas market to conduct research and some pointers to use in selecting and commissioning professional research
  • How to use a framework to ensure you don’t forget anything when you undertake market research
  • Information about marketing research support available to you through DIT

About the trainer:

John Harrison – JH Market Strategy Ltd

Having been involved in exporting for over 30 years, John runs his own training and consultancy business specialising in international trade strategy. He has previously held a variety of sales and marketing roles in the engineering, manufacturing and business services sectors, working for both multi-national and small businesses. He has helped thousands of companies to develop business overseas, across all sectors and world markets.

Please Note: This workshop is for West Midlands companies who are looking to export.

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Date and Time

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Birmingham Chamber Of Commerce

75 Harborne Road

Birmingham

B15 3DH

United Kingdom

View Map

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