Market Segmentation, Targeting and Positioning

Key Features

• Accredited by CPD
• Instant e-certificate
• FREE PDF + Hardcopy certificate
• Easy payment method
• Fully online, interactive course with audio voiceover
• Self-paced learning and laptop, tablet, smartphone-friendly
• Learn Anytime, Anywhere
• 24/7 Learning Assistance
• Best Value Price
• Discounts on bulk purchases

This course offers an in-depth understanding of market segmentation, targeting, and positioning strategies. Learners will explore how businesses identify target markets, analyze consumer behavior, and design effective marketing strategies. Emphasis is placed on practical applications of segmentation, targeting, and positioning to enhance brand positioning and competitive advantage. Topics include demographic, psychographic, geographic, and behavioral segmentation, as well as the selection of target markets and development of positioning strategies. Advanced techniques in strategic planning, internal and external market analysis, and competitor evaluation are also covered. Learners will gain actionable insights to optimize marketing performance and deliver tailored value propositions. This program combines theoretical knowledge with real-world examples, enabling participants to apply segmentation, targeting, and positioning frameworks effectively across diverse industries.

Learning Outcomes

• Understand market segmentation strategies for effective business decision-making.
• Analyze target audiences to enhance marketing and brand positioning.
• Develop positioning strategies to differentiate products from competitors effectively.
• Apply internal and external analysis for strategic marketing planning.
• Utilize customer and competitor analysis to optimize marketing performance.
• Implement segmentation, targeting, and positioning frameworks across industries successfully.

Course Curriculum:

• Module 01: An Introduction to Strategic Planning
• Module 02: Development of a Strategic Plan
• Module 03: Strategic Planning for Marketing
• Module 04: Strategic and Marketing Analysis
• Module 05: Internal Analysis
• Module 06: External Analysis
• Module 07: Market Segmentation, Targeting and Positioning
• Module 08: Approaches to Customer Analysis
• Module 09: Approaches to Competitor Analysis

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the health and social care course within 48 hours after your enrolment.