Market Your Book Online
Discover how to promote books successfully with social media.
To be a successful author today, you need to be on Amazon, have your own website or blog, and also be on the social sites where people spend so much of their time, such as Facebook, YouTube and Twitter. This course takes you through the process of online marketing for authors in a logical, step-by-step way.
Date: Thursday 23 June 2016
Time: 10am – 5pm
Location: Central London - most likely to be Avanta Media Village, but NB this venue is subject to change!
Price: £297 (corporate) / £197 (small business/individual)
Capacity: 18 places
Tutor: Jon Reed – author, publisher, and founder of Publishing Talk.
Who is it for? As the lines between 'publisher' and 'author' increasingly blur, this course will be useful for both publishers (e.g. marketing or publicity staff - but also editorial, since social media is about content); and authors, whether traditionally published, self-published or aspiring.
What do you need? No prior experience of online marketing is required. This course is mostly theory, presentation and discussion, so a laptop or iPad isn't esential - though you may wish to bring one to look at the sites we talk about as you go along, or to take notes.
What previous workshop delegates say:
The workshop was an excellent introduction into the burgeoning world of social media.
Debbie Vaughan, Marketing Manager, Royal Society Publishing
A really useful and informative course – I came away with lots of new ideas.
Shereen Muhyeddeen, Marketing Executive, Palgrave Macmillan
The talk from Jon Reed of Reed Media on using social media to promote your publishing business gave us lots of great ideas – thanks Jon! We’ll put some of these into action soon…
Claire Squires, Stirling Centre for International Publishing and Communication
People buy books online, so it is essential that they are marketed there. Go beyond your company or author website by reaching readers where they spend much of their time online: on social media. Using examples from the publishing industry, this course for publishers and authors covers the key tools, approaches and strategies you need.
By the end of the session participants will:
- have an online book marketing plan
- understand how social media can be used to promote books
- have the confidence to use a range of online marketing tools
- be able to measure your results.
Your Learning Package includes:
- one-day workshop, including lunch
- FREE copy of Jon Reed’s book Get Up to Speed with Online Marketing
- lots of handouts, planning tools and templates
- online access to PDFs of resources
- follow-up support via a discussion board
- a Certificate of Attendance.
The morning session will provide an overview of principles, and introduce content marketing.
- 10.00 – Welcome and Objectives
- 10.15 – Online Marketing Concepts and Approaches
- 11.00 – Making the Most of Amazon
- 11.15 – Content Tools: Blogging – How to start a blog, what to write and how to use it to drive book sales
- 12.00 – Content Tools: Podcasting – Using audio to promote books.
12.30 – 13.30 LUNCH
In the afternoon session we will finish looking at content, then move on to promoting your content with social networks.
- 13.30 – Content Tools: Video and images
- 14.15 – Using Social Networks – Facebook, LinkedIn, Twitter, Goodreads
- 15.45 – Social Media Strategy – How to write a one-page marketing plan, and measure your results
- 16.30 – Questions and Discussion – Wrap-up, discussion and action points.
Jon Reed has taught social media for 10 years – since its earliest days – and is the author of Get Up to Speed with Online Marketing: How to use Websites, Blogs, Social Networking and More to Promote Your Business (2nd edition, Pearson Business, 2013). He has lectured on social media on a number of university courses, including at Birkbeck, City, Brunel, Bath Spa, Kingston and UCL, speaks at conferences and runs in-house training for large organizations. He has also taught a series of Guardian Masterclasses on social media for authors.
He previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog Publishing Talk, which has over 330,000 followers on Twitter.
Cost: £297 (corporate rate) / £197 (small business / individual rate) per participant.
Places available: This workshop usually runs with a minimum of 10 participants, but may occasionally run with fewer.
Cancellations: You can cancel 4 weeks or more before a workshop for a full refund. For cancellations of 1-4 weeks before a workshop, a charge of 50% of the course fee will apply unless we can re-fill the place or you can substitute a delegate. We cannot issue refunds for cancellations within 1 week of a workshop, and the full fee will apply. We reserve the right to cancel workshops at short notice if dates are under-subscribed, in which case you may opt for a full refund or a place on another workshop. Please check with us prior to making travel arrangements, unless we've confirmed the date by sending you a login to the workshop resource site.