This workshop provides business owners, who are not marketers, with the knowledge they need to develop customer-focussed marketing campaigns. It will include:
What is marketing
What are you selling? – understanding your offer
Who are you selling it to? – creating specific customer profiles
Do they want it? – features vs benefits
How much will they pay? – making your customers the right offer and creating systems to encourage repeat purchase
Speaker: Kathy Ennis
As a mentor, consultant and trainer Kathy helps people start and expand their business; embed growth-building systems and processes into their company through effective business planning; promote their organisation using brand and marketing methods to increase customer engagement; develop better business networking, public speaking and presentation skills; improve their communication and business relationship-building skills; build their confidence and self-esteem; and utilise their personal brand, the process of communicating through appearance and behaviour.