£38.98

Marketing a Business

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Location

MENTA

5 Eastern Way

Bury St Edmunds

IP32 7AB

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Marketing for Growing Businesses

If you want to grow your business and customer base our more advanced marketing course will provide you with the information and structure you need.

Overview

  • Marketing and company performance: how marketing affects profitability
  • Vision, mission, values, brand analysis
  • Strategic marketing planning: a decision-making process for generating strategic change, what it is and how it relates to company-wide planning and marketing operations

Writing a comprehensive strategy document

  • Situation analysis
  • External environment – PEST analysis
  • Internal environment – classifying strengths and weaknesses
  • Coordinating the marketing audit –SWOT analysis
  • Setting strategic marketing objectives
  • Understanding existing and potential customers
  • Segmenting customers, selecting the best targets
  • he process of competitive advantage and brand position development

The key components of marketing orientation.

  • The 7 elements of the Marketing Mix
  • Implementation, the use of key performance indicators and evaluation

The Plan

  • Putting it all together into an actionable plan

Teas and coffees will be provided.

Course Trainer: Selina Noton

Selina is a member of the Chartered Institute of Marketing with over 20 years consumer and business-to-business marketing experience. This spans brand, channel, corporate and product marketing.

Her expertise has been gained at blue-chip companies such as Volvo, Fluke and Textron where she has held Senior Marketing Management positions. In 2008, she moved away from in-house marketing to establish Business Vitamins, a full-service marketing agency with her husband. She has also spent time working overseas in Europe and the USA, as well as in the UK.


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Date and Time

Location

MENTA

5 Eastern Way

Bury St Edmunds

IP32 7AB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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