Marketing Analytics

📊 Marketing Analytics Training Course Overview

🔍 Why This Course?

In today’s data-driven world, marketing decisions backed by analytics lead to stronger ROI, more targeted campaigns, and improved customer insights. The Marketing Analytics course is designed for professionals who want to master the art and science of turning marketing data into actionable strategies. Whether you're a marketer, business analyst, entrepreneur, or aspiring data professional, this course helps you elevate your decision-making skills through data.

With digital platforms generating vast amounts of user data, companies are seeking marketing professionals who can interpret analytics to guide campaigns, understand customer behavior, and optimize conversion funnels. This course fills the gap between marketing strategy and data science.

📚 What You Will Learn

The course is structured to build foundational knowledge and progress to advanced applications, covering:

Module 1: Introduction to Marketing Analytics

• Understanding the role of analytics in marketing
• Types of marketing data: structured vs. unstructured
• Key metrics and KPIs in digital marketing

Module 2: Tools and Platforms

• Overview of tools like Google Analytics, Tableau, Excel, and Python/R
• CRM and email analytics platforms
• Social media and web traffic tracking tools

Module 3: Customer Behavior and Segmentation

• Tracking customer journeys
• Creating customer personas from data
• Lifetime value (CLV) and churn rate analysis

Module 4: Campaign Analysis and Optimization

• A/B testing and multivariate testing
• Attribution modeling (first-touch, last-touch, linear, etc.)
• Budget allocation using analytics insights

Module 5: Forecasting and Predictive Analytics

• Trend analysis
• Demand forecasting
• Machine learning models for predicting customer behavior

Module 6: Reporting and Data Visualization

• Creating dashboards and automated reports
• Data storytelling techniques
• Communicating insights to stakeholders

🎯 Benefits of the Course

• Hands-on Experience: Work on real-world datasets and case studies.
• Tool Mastery: Learn industry-standard platforms used in top marketing teams.
• Career Advancement: Gain in-demand analytical skills highly sought after in digital marketing roles.
• Strategic Thinking: Make informed decisions backed by solid data interpretation.
• Certification: Receive a certificate of completion that boosts your credibility.

👩‍💼 Career Opportunities

Completing this course opens doors to roles such as:

• Marketing Analyst
• Digital Marketing Specialist
• Data-Driven Marketing Manager
• Customer Insights Analyst
• SEO/SEM Analyst
• Marketing Data Consultant

Marketing analytics skills are relevant across industries—from retail, healthcare, tech, and finance to startups and NGOs.

🧠 Who Should Take This Course?

This course is ideal for:

• Marketing professionals wanting to upskill in analytics
• Business analysts looking to apply their skills to marketing
• Entrepreneurs aiming to optimize their marketing spend
• Students and graduates aspiring for data-centric marketing roles

📅 Course Format

• Duration: 4–6 weeks (Flexible Schedule)
• Mode: Online / Hybrid / In-person (customizable)
• Includes: Video lectures, hands-on projects, peer discussion forums, quizzes, and final capstone project

📈 Take the Next Step in Data-Driven Marketing

Join the Marketing Analytics course and become a marketing professional who doesn’t just guess — but knows what works.