£180 – £378

Marketing and Campaign Planning

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Media Trust

Centre House

56 Wood Lane

London

W12 7SB

United Kingdom

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Description

Having a well thought-through communications plan will help you stay focused and use your resources effectively and efficiently to make the most out of your marketing campaign. But where to start? Don’t worry it’s not rocket science. This course offers you a mix of practical exercises and theory to help you understand how to plan and manage a campaign from start to finish as well as impact monitoring. Learn how to set realistic aims, objectives and budget, use simple approach to planning, evaluate digital marketing channels and be able to set metrics to measure success.

At the end of this training you will:

  • Understand your target audience, market and competitors
  • Develop a defined strategy and be realistic with your budget
  • Understand new tools and emerging marketing platforms to identify the right channel for your campaign
  • Monitor and demonstrate effectiveness

Who should attend?

The course would benefit charity communications professionals who have just moved to managerial role and responsible for shaping marketing and campaign strategy and maybe have to create their first plan. The training also benefit you if you have been working in communications for some time and need a refresher or maybe planning a new campaign and would like to gain new ideas.

VAT will be charged at 20%

You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600.

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Date and Time

Location

Media Trust

Centre House

56 Wood Lane

London

W12 7SB

United Kingdom

View Map

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