Multiple dates

Marketing and the Use of Engagement Online Course

Learn how to effectively market online and engage with your audience in our upcoming course!

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Master modern attraction marketing with expert-led strategies to drive audience engagement and conversions.

Overview

Marketing has moved far beyond billboards and cold calls. This course takes a smart dive into how audiences are drawn to brands through attraction-based strategies, offering engaging content and authentic personal branding. We break down the essentials, from lead generation to email marketing, all tailored for digital platforms where attention is short and competition is everywhere.

You’ll learn how to speak directly to your audience, build genuine engagement and make metrics work for you—not the other way around. Whether you’re creating content or scaling campaigns, this course helps you do it with purpose, polish and personality. If you enjoy combining creativity with results-driven planning, you’re in the right place.

Learning Outcomes

Understand how attraction-based marketing builds loyal digital audiences.
Develop content strategies that inform, inspire and drive engagement.
Use personal branding techniques to build trust and visibility online.
Optimise social media to improve reach, relevance and consistency.
Apply conversion tactics to turn interest into measurable action.
Track marketing success using clear and useful performance metrics.

Course Curriculum

Attraction-Based Marketing
Lead Generation Strategies
Content Creation Essentials
Building Your Personal Brand
Social Media Optimization
Nurturing and Engaging Your Audience
Conversion Techniques
Email Marketing Fundamentals
Measuring Marketing Success
Scaling Your Marketing Efforts

Who is this Course For

Entrepreneurs looking to grow their business through digital content.
Freelancers seeking stronger visibility in a noisy online space.
Marketing professionals wanting updated strategies and tools.
Content creators eager to connect more meaningfully with audiences.
Small business owners wanting better results from digital outreach.
Social media managers needing structure behind their campaigns.
Coaches and consultants who want more qualified leads.
Career changers exploring remote-friendly marketing opportunities.

Career Path

Digital Marketing Specialist – £32,000 average salary
Social Media Manager – £30,000 average salary
Email Marketing Executive – £28,500 average salary
Content Strategist – £35,000 average salary
Brand Manager – £42,000 average salary
Lead Generation Manager – £38,000 average salary

Frequently asked questions

What does engagement mean in marketing?

Engagement refers to how consumers interact with a brand through actions like likes, comments, shares, or purchases.

What does engaging mean in marketing?

Engaging means capturing and holding the audience’s attention through relevant and compelling content or experiences.

What is an engagement strategy in marketing?

An engagement strategy is a plan to build and maintain meaningful interactions with customers across various channels.

What is the point of engagement marketing?

The goal of engagement marketing is to create strong customer relationships that drive loyalty, trust, and sales.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00