£90

Event Information

Share this event

Date and Time

Location

Location

Airedale Enterprise Services Ltd

Sunderland Street

Worth Way

Keighley

BD21 5LE

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description

Description

The course

Make sure your business is capturing interest comprehensively. This interactive session is designed to help you review your existing marketing and take it to the next level. Challenging you to think about your business differently and sparking new ideas, the session will cover everything from branding through to networking.

Is it for you?

With no prior knowledge necessary, the course is an essential thorough introduction to marketing for start-ups and SMEs, yet also offers insights for business owners and marketing officers who need to bounce ideas and keep up with best practice.

What to expect

Part 1 – Where you are now, where do you want to get to, what might affect that?

Market issues, your target audience, considering the competition, setting prices, scope for developing your offering

Part 2 – A journey through your marketing opportunities

Getting the basics in place – branding, corporate literature and website

Making a noise – PR, advertising and social media

Drip feeding – building your database, direct mail, email marketing, telemarketing, SMS messaging, networking, reciprocal marketing, exhibitions, competitions, promotional offers, loyalty schemes

Joining up the dots – a strategic calendar-led campaign


The outcome

In a mix of tutored learning and brainstorming with other course participants, you will come away from this workshop with a guideline action plan for a fully integrated marketing strategy to help take your business forward.You will learn about what factors you need to consider in targeting your marketing communications, and the top to bottom of putting them into practice.

_______________________________________________________________________

Jane Ellison-BatesTrainer

Jane Ellison-Bates

Jane has been providing PR and marketing consultancy for SMEs in the Yorkshire region since 2000 and was shortlisted in the Forward Ladies national Women in Business Awards 2015. She is an elected Executive Group Member of theYorkshire Dales LEADER Programme representing small businesses, an active member of several business network groups and a coach at Business Inspired Growth pop-up café events.

________________________________________________________________________

Book your places now for our 2017 training workshops.

This course will be held at Airedale Enterprise Services. The Course will run from 10am – 4pm with Lunch & Refreshments included.

Dates:

  • Tuesday 12th September

Cost: £75 plus VAT

Book on to 3 courses (costing £75) and receive a £25 discount!

If you are a member of the AWWESOME Business Club then you will be entitled to 10% discount on any of our courses. Call us for more details.

_____________________________________________________________________

"This has been of inestimable value in inspiring me to move things along at a pace or change the direction of my energy"

Chris Newson
Skipton Soroptomists

Share with friends

Date and Time

Location

Airedale Enterprise Services Ltd

Sunderland Street

Worth Way

Keighley

BD21 5LE

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved