Marketing Communications Online Training
Get ready to level up your marketing game with our online training - boost your skills and rock your communications strategy!
Location
Online
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Highlights
- Online
Refund Policy
About this event
The Marketing Communications Online Training course is designed to provide a strong foundation in the principles, practices, and strategic elements of modern marketing communication. This comprehensive training helps learners grasp the theoretical and practical dimensions of communicating value to consumers across diverse platforms.
Through structured modules, this course breaks down how brands craft and deliver messages, how consumers interpret them, and how communication tools contribute to building brand identity, increasing engagement, and driving purchase decisions. Special attention is given to ethics, consumer psychology, and the marketing communication mix – ensuring learners are equipped to make informed, ethical, and impactful marketing decisions.
Learning Outcomes
- Understand core principles of strategic marketing communication planning.
- Apply communication theory to real-world marketing campaigns.
- Evaluate the ethics behind various communication strategies used.
- Interpret consumer behavior and decision-making process insights.
- Implement the marketing communication mix effectively and ethically.
- Develop messages tailored for targeted consumer engagement channels.
Course Link : Marketing Communications Online Training
Course Curriculum
- Lesson 01: Introduction to Marketing CommunicationLearn the core concepts and functions of marketing communications.
- Lesson 02: Communication Theory (Murf Version)Explore structured communication models relevant to marketing strategies.
- Lesson 03: Ethics in Marketing CommunicationsUnderstand ethical practices and responsibilities in communication campaigns.
- Lesson 04: Understanding Consumer Mindset (Customer Decision-Making Process)Analyze customer psychology and stages of decision-making behavior.
- Lesson 05: The Marketing Communication MixApply the right mix of tools to achieve communication objectives.
Disclaimer:
This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.
Frequently asked questions
No, all our courses are fully online and self-paced. You can study anytime, anywhere, based on your own schedule.
Once you enrol, your course access will be activated within 48 hours. You'll receive an email with your login credentials and instructions.
As this is a self-paced course, you can complete it at your own speed—there are no deadlines.
Yes, upon successful completion, you’ll receive both a digital and a hard copy certificate. Please note: hard copy delivery fees apply—£3.99 (CA) and £10 (international).
Absolutely. You’ll have lifetime access to all your course content, so you can return to it whenever you like.
Yes, our courses are designed to be accessible for beginners. No previous experience or qualifications are necessary.
We offer 24/7 learner support. Our team is here to assist you with any questions or technical issues.
No special equipment is needed. All you need is a device such as a smartphone, tablet, or computer with internet access.
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