Marketing Communications Online Training

The Marketing Communications Online Training course is designed to provide a strong foundation in the principles, practices, and strategic elements of modern marketing communication. This comprehensive training helps learners grasp the theoretical and practical dimensions of communicating value to consumers across diverse platforms.

Through structured modules, this course breaks down how brands craft and deliver messages, how consumers interpret them, and how communication tools contribute to building brand identity, increasing engagement, and driving purchase decisions. Special attention is given to ethics, consumer psychology, and the marketing communication mix – ensuring learners are equipped to make informed, ethical, and impactful marketing decisions.

Learning Outcomes

1. Understand core principles of strategic marketing communication planning.
2. Apply communication theory to real-world marketing campaigns.
3. Evaluate the ethics behind various communication strategies used.
4. Interpret consumer behavior and decision-making process insights.
5. Implement the marketing communication mix effectively and ethically.
6. Develop messages tailored for targeted consumer engagement channels.

Course Link : Marketing Communications Online Training

Course Curriculum

• Lesson 01: Introduction to Marketing Communication
  Learn the core concepts and functions of marketing communications.
• Lesson 02: Communication Theory (Murf Version)
  Explore structured communication models relevant to marketing strategies.
• Lesson 03: Ethics in Marketing Communications
  Understand ethical practices and responsibilities in communication campaigns.
• Lesson 04: Understanding Consumer Mindset (Customer Decision-Making Process)
  Analyze customer psychology and stages of decision-making behavior.
• Lesson 05: The Marketing Communication Mix
  Apply the right mix of tools to achieve communication objectives.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.