Marketing for beginners: From lead to loyal customer

Ever feel a bit lost when it comes to marketing?

We have been there. That's why we’ve designed this interactive workshop, this isn't your typical, sit there and watch lots of slides.

It will be an interactive session where you will learn the theory and directly apply it to your own business. 

Together, we'll help explain key marketing principles, to help you understand what a customer journey map looks like. Understand the marketing activities you can do at each stage of the journey. You’ll do your own audit with guidance on what needs optimising and opportunities for a structured high level marketing approach. 

It’s all about gaining clarity and confidence to move forward and taking the first steps in creating your own marketing strategy.

Who is this for?

This workshop is designed for small businesses with no marketing support, solopreneurs, micro enterprises, and small business owners.  If you’re wearing all the hats and wondering how to make sense of marketing without a big team behind you, you’ll start to feel more confident about where to put the effort for maximum return.

Our group size is capped to allow for a more comprehensive experience

What You Will Gain from This Workshop:

✨ Build Your Own Marketing Blueprint/System/Process: Together, we’ll design a marketing system that fits your business. No more guessing, no more scattered efforts. By the end of the session, you’ll have a step-by-step process.

🧬 Get to Know Your Clients on a Deeper Level: We won’t just talk about demographics—we’ll look at psychometrics: the motivations, fears, and desires that really drive your clients. By getting to the heart of what matters to your audience, your marketing can be more efficient and far more effective.

👀 Understand Why It Matters: With a new blueprint and real understanding of your audience, you’ll be able to:

• Increase sales and stop feeling like you’re just spinning wheels
• Cut down on wasted time and effort by focusing on what really works along the whole customer journey.
• Market more efficiently—even if you’re doing it all yourself
• Feel more confident talking about your business and the value you bring
• Clearly track your Return on Effort (ROE) for every campaign

What to Bring: Your laptop or mobile device.

About your Hosts

Kristina Rutherford helps small business owners build simple, sustainable marketing that actually fits real life. She knows most founders don’t have big budgets, in-house teams or piles of data and she’s on a mission to level the playing field.

With 18 years of corporate experience, an MBA, Marketing Degree and a Postgraduate Diploma in Marketing, Kristina blends solid expertise and experience with a down-to-earth, no-jargon style. Through her Freedom Builders membership and her emerging suite of AI tools, she supports small business owners to attract the right clients, communicate their value with confidence and let smart systems do more of the heavy lifting.

Angel Takooree helps a wide range of organisations with over 25 years of diverse consultancy experience, She helps organisations understand and solve complex problems to drive sustainable change. Having worked with more than 36 companies worldwide, from startups to international firms, across sectors like Food, Retail, Health, Manufacturing, IT and Education.

She brings a holistic creative approach grounded in R&D, Innovation, and User-Centred Design. She excels in creating environment that help teams collaborate and co-designing solutions using unique interactive methods, including LEGO® SERIOUS PLAY®, AI Design Sprints™, and visual graphic facilitation.