Marketing for Business Planning

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William Street Business Centre

7A Lower Clark Street

Scarborough

YO12 7PP

United Kingdom

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Marketing for Business Planning
Over half of the Business Plan is centred around the need to look into what and how you will market your business.
Marketing puts the customer at the heart of your business through identifying, anticipating and satisfying customer requirements profitably. The training lasts 4 hours and is in a relaxed and informal setting where refreshments and cake are provided along with a 20-minute comfort break.

Our Marketing for Business Planning session addresses a mix of key issues:
- What offer you will produce (product /service)
- What you will charge (price)
- From where and how your offer will be delivered (place)
- How people will find out about your offer (promotion)
- Who are you customers and who will come into contact with them? (people)
- How efficient your systems are and why will people buy? (process)
- How favourable the customer experience will be (physical evidence)

This course will cover established techniques of collecting and analysing this information, and using it to support decisions and strategy. It will also demonstrate how to present this information in a structured, meaningful way within the business plan.

Please endeavour to contact us if you wish to attend either via email on holly@yib.org.uk or telephone us on 01723 588000.

Location:
William Street Business Centre
7a Lower Clarke Street
Scarborough
YO12 7PP

**DISCLAIMER**
Attendance on this course is free to all participants and is fully funded by the Advantage Coast Community Led Local Development fund (ESIF - European Social Investment Fund)

Date and Time

Location

William Street Business Centre

7A Lower Clark Street

Scarborough

YO12 7PP

United Kingdom

View Map

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