San Francisco, California
London, United Kingdom
Marketing for Growing Businesses
Plan your marketing to gain brand awareness and sales.
Grow your business and customer base with our more advanced marketing course which will help you gain the information, insight and structure you need to grow your business (if you're new to marketing try our Kickstart Your Marketing course before booking this one). This masterclass will provide you with the information and structure you need to handle growth.
We'll look at how marketing affects profitability, why having a clear vision, mission and values will enhance your brand. Why strategic marketing planning is so important and how it relates to company-wide planning and marketing operations
- Situation analysis
- External environment – PEST analysis
- Internal environment – classifying strengths and weaknesses
- Coordinating the marketing audit –SWOT analysis
- Setting strategic marketing objectives
- Understanding existing and potential customers
- Segmenting customers, selecting the best targets
- The process of competitive advantage and brand position development
- The 7 elements of the Marketing Mix
- Implementation, the use of key performance indicators and evaluation
- Putting together an actionable plan
Course Trainer: Selina Noton
Selina is a member of the Chartered Institute of Marketing with over 20 years consumer and business-to-business marketing experience. This spans brand, channel, corporate and product marketing.
Her expertise has been gained at blue-chip companies such as Volvo, Fluke and Textron where she has held Senior Marketing Management positions. In 2008, she moved away from in-house marketing to establish Business Vitamins, a full-service marketing agency with her husband. She has also spent time working overseas in Europe and the USA, as well as in the UK.
Selina presents to a variety of business groups on a wide-range of marketing subjects including best practice marketing for start-up businesses and SMEs, branding, strategic planning and campaign management. She is also a regular speaker on integrated marketing and measuring campaign effectiveness.
On a day-to-day basis, Selina provides hands-on marketing assistance to a wide range of clients as well as consultancy, research and training. She also writes articles for a number of industry publications offering advice and opinions on many marketing related topics.
She holds a BA honours degree in French and European Studies and currently lives in Suffolk with her husband, Stuart and daughter Tabitha.
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MENTA- Marketing Courses
Menta - The Suffolk Enterprise Agency.
Menta is a not-for-profit social enterprise - we exist to help you start and grow your small business.
We provide a range of employment and HR courses, suitable for SMEs in the East Anglia region.
We can help you manage your team, follow employment legislation and motivate your team more efficiently, so you can grow your business more effectively.
If you have any bespoke training courses or coaching needs, please do get in touch. Contact us on 0800 085 5090.