Marketing and communication are paramount to differentiate any skillset to create new opportunities in a competitive global market. Healthcare business is service oriented, it largely depends upon the employee’s interaction with its customers. The business team need to understand the business environment to customise its services to meet the needs of its target customers, overcome challenges, competition and to strike a balance between customer satisfaction and revenue production. This balance can only be accomplished by understanding healthcare service marketing!
The broad aim of this two-day interactive course has been designed in such a way that the learner will be able to master the following marketing objectives:
- Medical professionals will familiarise themselves with the components of market analysis and strategy development with respect to the organisation, its customers, competitors and collaborators. There will be more in-depth coverage of marketing implementation and control issues through the concept of the integrated marketing mix particularly the product/service offering and customer service and communications.
- Help professionals to practice various marketing skills and techniques.
- Medical professionals will also be provided with a wide range of important topics such as management, diversity, levels of marketing segmentation, international marketing and socially responsible marketing.
