Marketing for Non-Marketers
Event Information
About this event
Overview:
In this 60-minute lecture you will learn the basics of how to approach and frame marketing strategies properly. The areas of focus will include:
• Gathering an understanding of your target market
• Measuring the distance between your product and clientele
• Ways to implement and test marketing strategies
The Speaker:
Gabriel T. Colic is currently co-founder and General Manager for Cyprus at FlexCar - the flexible all-inclusive car subscription alternative to regular buying, financing and leasing. Prior to FlexCar Gabriel has been working in Business Development at Berlin based tech scale-up Grover, setting up and managing the B2B department and gained initial experience in corporate M&A, Institutional Sales and HR within the German financial sector. Gabriel holds a degree in Economics from Maastricht University and the University of Munich.
Organiser Centre for Entrepreneurship, University of Cyprus
Organiser of Marketing for Non-Marketers
The Centre for Entrepreneurship (C4E) aims: a) to foster a culture of innovative entrepreneurship and to develop relevant expertise within the entire University community; b) to provide high-quality services and manage the connections required to bring scientific innovations and novel ideas to global marketplaces, and c) to contribute to the creation of a sustainable innovation ecosystem in Cyprus. C4E aspires to provide the training, expertise, mentorship, support and connections that UCY’s students and young scientists need to become effective entrepreneurs.
