This one-day course is designed for organisations who wish to grow through marketing – but who do not have a dedicated marketing professional in-house. Our trainer uses the classic ‘Seven Ps of Marketing’ as a lynchpin for the day’s learning:
Product – are you selling the right things? Perhaps you are stuck in the past, or you think you know what your clients want, without actually asking them?
Packaging – could your product be more enticing?
Promotion – are you telling the right people the right things?
Price – even if your product is free to the user, they can pay a price in terms of, for example, time taken to access a service
Place – are your premises up to scratch? Are they in the right location?
Positioning - how you are positioned in you market. Who are your competitors? Do they do anything better than you?
People – do your staff have the knowledge, skills and training they need?
Do I have to book using Eventbrite?
No. You can simply contact us at firstname.lastname@example.org with your name, organisation, billing address and a note of any access issues. We will issue an invoice in advance of your attendance.
What refreshments are served at the training?
Two free rounds of tea, coffee and biscuits are served on arrival and at mid-morning. There is no free lunch. The venue’s café serves hot and cold food on a cash basis.
Is there disabled access?
The venue is fully accessible. There is a flight of stairs at the front of the building, however, so wheelchair access is at the rear. A Civicos staff member will be on hand to assist, as the entry point is not obvious. Please let us know in advance of any access requirements.
What are my transport/parking options getting to the event?
Please refer to the Google info here
What can/can't I bring to the event?
No need to bring equipment or laptop unless we specifically ask in the training descriptor. Pen and paper may be handy for notes.
Is my registration/ticket transferrable?
If you want to transfer to another training course, please contact us with five or more days’ notice at email@example.com
Do I have to bring my printed ticket to the event?
What is the refund policy?
Civicos Training requires five working days' notice of cancellation. We will always attempt to place you on a later version of the same course, or transfer your booking to another course at no extra cost. However, if you cancel with less than the required notice, we do reserve the right to charge for the full cost of the course