Lean how to market your software strategically for maximum impact, so you can easily attract customers!

This objective of this workshop is to explore marketing specifically from the point of view of tech startups founders that want to market their businesses effectively.

We'll be looking at practical examples, tools, and websites to help you promote your software, and we'll be looking at marketing strategy and planning in detail.

Strategy is critical for startups and small businesses with limited money and time, so we can avoid wasting time, and going round in circles. It's easy to waste time doing tactical "stuff", but what's the master plan behind all the hard work?

During the workshop you'll have plenty of time to ask questions, as we uncover a number of topics, including:

• Marketing fundamentals

• Strategic marketing, and creating your business marketing plan

• Tech startup marketing tactics

• Social media software and tools

• SEO (Search Engine Optimisation) to increase the visibility of your website

• Branding

• Conversion and engagement tips and techniques

• Writing good marketing copy

• Other strategies and best practices to help you market your tech business successfully

K.N. Kukoyi will be leading the workshop. Kay is the author of 5 business books for entrepreneurs, including the Amazon international bestseller: "Don't Hire a Software Developer Until You Read this Book."

She will be drawing on her experience as a qualified marketer, and sharing the insights gained from reviewing the marketing practices of hundreds of tech startup businesses.

Join us, and start working on an effective plan to promote your product and win new customers!