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Marketing Foundations - Building Your Marketing Strategy

Event Information

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Date and Time

Location

Location

Kettering Park Hotel & Spa

Kettering Parkway

Kettering

NN15 6XT

United Kingdom

Refund Policy

Refund Policy

No Refunds

Event description

Description

Your business matters logo with red flag

This practical interactive workshop is aimed at: business owners who are either in the early stages of trading, or are established businesses who have not recently reviewed their marketing messages and target audiences.

Description:

You can expect the following from this business development workshop:

  • A hands-on interactive half-day which gives you practical advice, expert knowledge
  • A personalised action list to focus on after the course
  • The foundations for developing your marketing strategy
  • A clear understanding of the role of marketing
  • To be able to clearly define your business (in terms of your offering and messaging)
  • A review of your Business Objectives (to align with marketing objectives)
  • Defining who your customer is
  • Identifying your Unique Selling Proposition
  • Clarity about your brand identity (to you, as well as your customers)

Workshop leader:

Anna Forgaard

Anna is a marketing consultant with a wealth of knowledge, having worked in the wine, media and retail industries. Her 25+ years of experience spans across a multitude of channels and strategies such as mail order; events; product and business launches; acquisition; retention; partnerships and of course consultancy. She has worked with a diverse range of brands including Grazia, Heat, Great Food Club, The Wine Society, Practical Fishkeeping and Car.

Barbara Hodgson

Barbara is a Women In Business Network franchisee and owns eight groups with over 150 members across Northants, Leicestershire and Stamford. Barbara loves connecting business people and attributes her success at this commercial matchmaking to truly understanding people’s businesses. Your Business Matters grew out of her desire to help business owners find strategic connections and partnerships that will make a difference to their business, as well as enabling them to hone their business skills through training and development

What you need to bring with you to the workshop:

You will be sent questions before the workshop for you to consider and a list of information to bring with to the workshop.


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Date and Time

Location

Kettering Park Hotel & Spa

Kettering Parkway

Kettering

NN15 6XT

United Kingdom

Refund Policy

No Refunds

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