How do potential customers discover you… and what makes them stay? This session walks you through the complete customer journey, from first touchpoint to loyal brand advocate. Paula Finch will help you map out your audience's path and show you how to build a high-converting marketing funnel aligned with your goals.
Ideal for marketers, business owners, and founders looking to streamline their sales process and improve conversion.
Workshop Highlights:
- Understand the stages of the customer journey
- Build and optimise your marketing funnel
- Convert leads into loyal customers
- Identify your target audience and key messaging
- Choose the right media platforms for engagement
Who Should Attend
- Entrepreneurs eager to shape or refine their marketing strategy.
- Small‑business owners who want to stand out in a competitive market through smarter promotion.
- Marketing professionals aiming to deepen their tactical and strategic skill set.
- Anyone curious about proven, practical marketing techniques for growing visibility and engagement.
What to Expect
- Gain actionable insights, strategies, and up‑to‑the‑minute trends from seasoned marketing expert Paula Finch.
- Interactive Q&A
- Ask your toughest marketing questions, receive personalised advice, and connect with like‑minded professionals to build relationships that move your business forward.
Workshop speaker - Paula Finch
Paula Finch is an award-winning entrepreneur and marketing strategist with a passion for helping business owners grow, promote, and future-proof their ventures. With experience in building multiple successful businesses, she now supports entrepreneurs in developing clear marketing strategies, boosting customer engagement, and driving business growth. As a trusted advisor, Paula is known for her practical, no-nonsense approach and commitment to helping others succeed. She regularly speaks at events and runs workshops on marketing, sales, leadership, and business development.
A quote from one of Paula's clients:
"Paula has been an absolute godsend for us! Paula has helped us define our cultural values as a business and guided us through every step of the way.We have also used Paula’s coaching skills through a wide variety of team members. This has been invaluable and the feedback from each team member was exceptional! Genuinely, for some it has been life changing.I’m really looking forward to working on further projects with Paula and utilising her wealth of knowledge, skillset and professionalism! "
