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Marketing in a Nutshell Day Course
Wed 19 October 2016, 09:00 – 16:00 BST
Marketing is vital to any business, but have you ever thought about the best ways of making your marketing really effective?
Join us for this full day marketing course in London to learn how to use marketing for your business
Why Book it?
Are you unsure how to get new customers to find you?
Perhaps social media, a marketing plan and email marketing are marketing terms you’ve heard of, but are unsure how to utilize these tools around you?
Get hands-on experience in an intimate full-day workshop. We specialise in workshops that engage our delegates, and give you the opportunities to try out the tips, tools and tricks we share with you throughout the day.
The Marketing in a Nutshell Course includes:
What is branding?
How to pitch your business: the two-minute elevator pitch
How to sell to the right client and market
Recognising what makes a good marketing campaign
Pricing and planning
How to plan and execute a marketing campaign
Effective ways of writing direct mail, email marketing and press releases
How to get the most from marketing literature and telemarketing
Twitter and LinkedIn tips
How to get the best ROI from a marketing campaign
About the Trainer
Lizzie Phillips is a Director at Cavara Holdings and Cavara Business Services, and she has over twelve years’ experience in marketing – working on both the client and the media sides of the industry, giving her a unique insight into how to run great marketing campaigns. Her wide-ranging career includes working on campaigns and direct marketing for Guide Dogs, World Cancer Research Fund, Batchelors (and their famous Hug in a Mug promotion), Wanadoo and many other projects.She is frequently asked to advise companies in numerous sectors including the engineering, catering and aviation, on how to boost their sales. Her workshops are known for the expertise and enthusiasm that she brings to them, and their hands-on style. She is passionate about marketing and helping others to market better. View our testimonials here
She has also published numerous editorial articles for clients, across a wide range of fields.
Lizzie has a degree in Business Studies with Marketing and gained her chartered status with the Chartered Institute of Marketing in 2012. She was a runner-up in the Young Entrepreneur of the Year Mid-Essex Business Awards in 2007 and was a key marketing advisor at the Business Start-up Show at the ExCeL Centre that year.
9:40 Marketing principles
10:30 Pricing and planning
11:15 Getting the most from marketing tools
13:15 Marketing tool workshop
14:35 The Big Marketing Challenge!
15:15 Presentations and feedback