Marketing in the Madness LIVE: The Future is NOW

Marketing has never moved faster. If you’re not adapting, you’re already behind. And the brands growing fastest? They’re not waiting for change. They’re driving it.

Marketing in the Madness LIVE is a one-day experience packed with raw insight, real talk, and unfiltered conversations with the leaders behind 2025’s most exciting brands and businesses in the world!

This isn’t another day of polite panels and recycled slides. It’s a fast-paced, high-energy hit of the strategies, stories and tech shaping what’s next in marketing, brand, culture and creativity.

This isn’t another conference serving up the same old soundbites you’ve heard a hundred times before. It’s where the voices shaping tomorrow share what really matters. Here’s a first look at the sessions that will push your thinking further:

Our HEADLINER, Famed Behavioural Scientist and Author, Richard Shotton will be taking the stage for one of the first times, since releasing his latest book Hacking the Human Mind!

In this session, you will learn the behavioural science secrets behind 17 of the world's biggest brands! Richard will be revealing the secrets behind how brands like Apple, Dyson, Starbuck's and Red Bull really got so big!

What is it about Amazon that draws us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth?

“Superb marketing is both an art and a science. I know of no better proof than in the engaging and illuminating content of this book, which shows how some of our most successful brands simultaneously mastered each to great effect.” — Robert Cialdini, author of Influence

As part of this session, Richard will also be meeting guests in a book signing for some of our VIP's.

Uber Advertising’s Head of EMEA, Paul Wright - will be talking all things attention! And sharing how they use some very clever AI and eye-tracking tools to better understand consumer needs. Watch out for a special GIFT from Uber.

Jennifer Shaw-Sweet, Head of the Linkedin B2B Marketing's Institue - will be deliving in to their latest trends reports and the financial indicators that might just start to wean us of vanity metrics like clicks and likes!

What do Gen Z, really want? Hosted by SNAP! - hear directly from the next generation of consumers and creators, and leave with clarity on how to stay relevant.

The Retail Race is firmly on! We are hosting panels and fireside chats with some of the most famed retail brands, to understand how they are using Technology to get ahead! Some of our incredible retail brand speakers include:

Lynn Ritson, Global Digital Director at Dr. Martens

Fabrice Khullar, Director of Product UX and CRO at Boots

Simon Pakenham-Walsh, CIO at River Island

More sessions on fashion, tech and culture are being announced within the next week as we finalise the lineup - so watch this space!!! Every session we are planning aims to deliver fresh new angles and insights in to the tactics and tools you need to put new ideas into play the moment you’re back at your desk.

Your ticket doesn’t just get you into the talks, we want to design a day with a difference! So we have created extra experiences designed to keep you learning, creating and connecting.

• Step into LinkedIn’s Content Creator Studio to sharpen your storytelling skills and create content in real time to help you connect and grow your own LinkedIn Profile!
• Explore The Drum Labs & their Marketing Power - in London’s creative space built for marketers, where bold ideas and industry leadership collide.
• Carry on the conversation and party with us with a WORLD-RENOWNED DJ over and drinks, where connections turn into collaborations without the awkward small talk!
• Chill out in our meditation zone on the Uber comfy bean bags (we will also be having a guided meditation), grab a zen drink or coffee and connect with other leaders chaging the game across the world of marketing and tech!

The most daring and brilliant marketers, brand leaders, digital decision-makers, founders, disruptors and change-makers who want to stay sharp, stay ahead, and stay relevant!

We are hand-selecting most of our guests, so expect to be rubbing shouldrers with those shaping whats next when it come to marketing, digital and technology!

Wednesday 15th October 2025 at The Drum Labs in Shoreditch

The Main Event : Registration from 10am talks finish at 4.30pm

DJ and After Party: From 4.30 - 6.30pm with Influencer, Comendian and Ibiza Legend, Jules Cameron.

Breakfast, Lunch, Snacks, Drinks (inc. Wine, Beer & Canapes for the party) will be provided for all guests throughout the day!

*Full timings, agenda and all speakers to be announced over the coming weeks!

Marketing has never been louder, faster, or more competitive. Delay doesn’t just cost time, it costs relevance. If you want to cut through, you need more than another LinkedIn trend or recycled playbook. You need ideas that stick, people who challenge, and a day that moves your thinking forward. Now.

This isn’t a space for browsers, it’s for leaders ready to reset, re-think and act. And yes, it’s a conference where learning feels like a night out, not a hotel room with stale sandwiches.

VIP guests are being hand selected by invitation only and we will be capping registrations at 100 to keep the event intimate and high end. Please do sign-up quickly to reserve your space and the team will be in touch to confirm your attendance and explain more about the day! It's going to be WILD!

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