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Marketing is Changing!

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Newark & Sherwood District Council

Castle House

Great North Road

Newark

NG24 1BY

United Kingdom

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This workshop is delivered in partnership between D2N2 Growth Hub and Newark and Sherwood District Council (NSDC) and is part-funded by the European Regional Development Fund. NSDC have also contributed to the funding of this workshop.

Marketing is changing!

Gone are the days of where a 'one size fits all marketing strategy' will get you the results you need. In this workshop, we look at the changing face of marketing and the why, how and what is changing and what it means to your business. We'll also introduce a simple 5 stage process of customer journey design that you can take away and use in your business.

  • Why marketing is changing and what it means for the SME.
  • A look at the things that are coming, including Artificial Intelligence, martech stacks, General Data Protection Regulation, single customer view, dark social
  • What to do about it - a few practical things of what we can do as a SME
  • Introduction to customer journey design - Why customer journey design is the new marketing strategy
  • Go through the 5 stages of the FYI 'Customer Architecture' model in a workshop style, showing you how to use the canvases in your business.

Who Should Attend?

This workshop is for SMEs, sole traders and business owners in Derbyshire and Nottinghamshire who are interested in learning more about current marketing trends and want to discover new, effective ways to market their business.

Timing

Registration is from 9.00am for a prompt start at 9.30am. Refreshments will be provided upon arrival.

About the Trainer - Tim Elliott

Tim ElliottTim has over 20 years’ experience in marketing, throughout which time he has been fortunate enough to have worked with a wide variety of companies from premier league football clubs, FMCG brands, manufacturers and engineers, start-ups, professional services organisations, pub co's and a wide selection of SME's.

Tim is also the creator of the FYI Customer Architecture and FY100 models which are a set of tools businesses can use to grow and create remarkable customer experiences. He is a Virgin Start-Up Mentor and director of two niche marketing agencies.


ERDF

This workshop is funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.

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Date and Time

Location

Newark & Sherwood District Council

Castle House

Great North Road

Newark

NG24 1BY

United Kingdom

View Map

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