Marketing Management Online Course

Unlock the full potential of strategic marketing with this comprehensive Marketing Management course. Designed to equip learners with in-depth knowledge and practical insights, this program covers every aspect of modern marketing from foundational principles to advanced strategies.

This course explores a wide range of essential topics such as marketing strategy, consumer behavior, segmentation, branding, pricing, digital marketing, and integrated communication. Whether you're a budding entrepreneur, a professional marketer, or someone pivoting into the marketing world, this program offers real-world marketing management expertise with practical, actionable learning.

With a curriculum structured to build your knowledge from the basics to advanced levels, you’ll gain a competitive edge in today’s dynamic business environment. You’ll understand how to craft impactful marketing plans, analyze market trends, position brands effectively, and engage consumers across all digital and traditional channels.

Learning Outcomes

• Understand fundamental marketing concepts and strategic marketing approaches globally.
• Analyze consumer behavior and market segmentation for business growth.
• Develop effective product, branding, and pricing strategies for success.
• Apply integrated marketing communications across digital and offline platforms.
• Conduct marketing research to support data-driven decision-making.
• Design comprehensive marketing plans aligned with business objectives.

Course Link: Marketing Management Online Course

Course Curriculum

Module 01: Basics of Marketing

Learn marketing definitions, core concepts, and marketing's role in business. Explore customer value, market offerings, and the exchange process.

Module 02: The Marketing Process

Master the 5-step marketing process. Understand customer needs, designing marketing strategies, and building strong customer relationships.

Module 03: Strategic Marketing

Learn to develop marketing strategies using SWOT, PESTEL, and the BCG Matrix. Align marketing with business goals and long-term planning.

Module 04: Marketing Environment

Analyze micro and macro environmental forces affecting marketing decisions. Learn about economic, political, technological, and socio-cultural impacts.

Module 05: Market Segmentations

Explore geographic, demographic, psychographic, and behavioral segmentation. Learn targeting strategies and how to position your product effectively.

Module 06: Consumer Buying Behaviour

Understand the psychology of consumers, the buying decision process, and the influences of culture, society, and personal factors.

Module 07: Business Markets and Buying Behaviour

Study B2B marketing dynamics. Analyze how organizations make purchasing decisions and the role of influencers and gatekeepers.

Module 08: Marketing Research

Gain skills in designing research, collecting primary and secondary data, analyzing results, and applying insights to marketing decisions.

Module 09: Product Strategy

Learn product classification, product line and mix decisions, and product differentiation. Explore product development stages and market fit.

Module 10: Branding Strategy

Develop brand identity and positioning. Understand brand equity, value, architecture, and how to manage brand extensions and co-branding.

Module 11: Product Life Cycle

Examine each stage: introduction, growth, maturity, and decline. Adapt marketing strategies to maximize profits across the product life cycle.

Module 12: Pricing Strategy

Understand pricing objectives, methods, elasticity, psychological pricing, and competitive positioning. Learn dynamic and global pricing models.

Module 13: Marketing Channels

Explore distribution channels, logistics, and supply chain management. Understand intermediaries and strategies for channel selection and conflict management.

Module 14: Integrated Marketing Communications

Learn to deliver a consistent message through coordinated promotional strategies. Align advertising, PR, digital, and direct marketing.

Module 15: Advertising and Sales Promotion

Understand ad design, media selection, promotional tools, and campaign measurement. Learn to create customer incentives and brand awareness.

Module 16: Personal Selling and Public Relations

Master personal selling techniques, relationship management, and PR strategies. Learn to build trust and manage public image effectively.

Module 17: Direct and Digital Marketing

Dive into email marketing, SEO, PPC, social media, influencer marketing, mobile marketing, and performance analytics to maximize reach.

Lifetime Membership to 2500+ Courses

Link: Lifetime Premium Membership

Our Prime Learners will Get:

• Instant, Unlimited & Lifetime Access to 2500+ Courses
• Unlimited Free Accredited Certificates
• Access to All Career Certificate Bundles
• Free Student ID card & Many More

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.