Mar

Marketing Masterclass: An intro to local search engine optimisation

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Unfortunately, registration for this event has now closed. We may be able to add you to the attendee list on the day of the event. Please contact us via email on loveseafood@seafish.co.uk

Event description

Love Seafood by Seafish: Local SEO for Beginners: Getting started with Google MyBusiness

About this event

72% of people who used local search went on to visit a business they found. Local search engine optimisation (SEO) brings huge potential for businesses, but it can be confusing to know where to start. In this workshop we’ll explain what SEO is, how to find out what your customers are already searching for, and how to get started with Google MyBusiness and SEO on your website. We'll also introduce Love Seafood by Seafish marketing tools, to show how you can complement your SEO with great content.

The webinar will be hosted by our Head of Marketing Greg Smith. It will feature a presentation by Melissa Rynn, Digital Innovations and Insight Director at creative agency John Doe. The presentation will cover: 

What is Search Engine Optimisation (SEO)? 
How to find what your customers are searching for  
How to set up a Google MyBusiness account  
The basics of SEO for your website  
Free tools to get you started 
How Love Seafood assets and tools can support your marketing

There will also be time for a Q&A discussion after the presentation. The event is free but you need to register to book a place.

Event content has been developed for independent restaurants in response to challenges faced by the foodservice sector over the past year. Independent fishmongers, retailers or fish and chip shops are also welcome to attend.

This event will be held virtually via zoom. Details will be sent to attendees closer to the date of the event.

Date and time

Thu, 18 March 2021

15:00 – 16:00 GMT

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Location

Online event

Organiser Seafish

Organiser of Marketing Masterclass: An intro to local search engine optimisation

Seafish is a Non-Departmental Public Body (NDPB) set up to support the UK seafood industry to thrive.

We know that seafood is the way forward for business, for our communities, our environment and for our health and personal well-being.

Our vision is for a thriving UK seafood industry and we offer a unique, industry-wide outlook working in partnership with all parts of the seafood industry across the UK to unite the industry in our vision. This includes everyone involved in the seafood journey - from when it’s caught to when it’s bought – fishermen, processors, wholesales, food service, retailers and the end consumers.

We also actively work beyond our traditional stakeholder base with universities, research institutes, public bodies and other food industries to leverage additional value for the seafood sector.