Marketing masterclass – free one-day workshop to accelerate your growth

Welcome to our marketing masterclass – a free one-day workshop designed for start-ups (or existing businesses that need a marketing refresh) to help you accelerate your growth! Join us at PMW for an immersive experience where you'll learn the latest strategies and tactics to take your marketing efforts to the next level. Our expert speakers will share their insights and best practices to help you achieve your business goals. Don't miss this opportunity to network with like-minded professionals and gain valuable knowledge to drive your success. Register now to secure your spot!

What we will cover:

Peter Sutton, Founder and Managing Director of PMW – Uncovering your business DNA with 'The Thread' (10:15 – 11:00)

Every business has a message at its core — one that defines its purpose, values, and the unique value it brings to the world. At PMW, we call this ‘The Thread’ — your brand’s DNA. In this session, Pete will guide you through discovering and clarifying your own Thread. You’ll learn:

• How to define the core message that drives your business forward
• Why alignment between your team, your marketing, and your customers matters
• Real-life examples of brands that got their Thread right — and what happened when they didn’t

Whether you're a start-up or an established business, refining your Thread will help you connect more clearly with your audience and reignite your purpose.

COFFEE BREAK

Richard Newman, Brand Strategist – Building a brand that grows with you (11:15 – 11:45)

Your brand is more than a logo — it’s a living, breathing asset that should evolve with your business. In this practical session, Rich explores what it takes to build a brand strategy that adapts and thrives as your company grows. Expect to discover:

• The key components of a strong, strategic brand
• What your brand's personality is and how to reflect this internally and externally
• What to do when your business changes direction — and your brand no longer fits

Kate Clifford, Website Director – First impressions online: your website & digital performance (11:45 – 12:15)

Your website is often the first touchpoint a customer has with your business, so what kind of first impression are you making?

In this insightful session, Kate will walk you through the essentials of a high-performing website and how to optimise your digital presence for visibility and conversion. You’ll gain insights into:

• UX: what makes a site intuitive, attractive, and conversion-friendly
• SEO foundations: finding the right keywords and positioning your site to be found
• Technical health: how to measure and improve your website’s performance
• Content strategy: how to make your website work harder with the right message

LUNCH (12.15-1.15)

Gemma Lewis, PR & Content Director – PR kudos: how to build trust and authority through media coverage (1:15 – 1:45)

There’s a unique credibility that comes from someone else singing your praises — and that’s the power of PR. In this engaging session, Gemma will show you how to harness public relations to elevate your brand’s reputation, build authority, and create lasting trust. You’ll learn:

• Why PR coverage often carries more weight than advertising
• How to craft stories that journalists and publications actually want to feature
• The difference between one-off coverage and building a sustained media presence
• Real examples of PR wins that transformed businesses

Ben Luff, Senior Social Media Manager – Paid vs. Organic: mastering the two sides of social media (1:45 – 2:15)

Social media is a powerful tool — but knowing when to invest in paid campaigns and when to focus on organic growth can make all the difference. In this practical and myth-busting session, Ben breaks down:

• What “organic” and “paid” really mean in today’s platforms
• How to decide which approach suits your goals, budget, and audience
• Tips for creating organic content that still gets seen in a crowded feed
• How to make paid ads work harder with better targeting and creative

BREAK (2.15-2.30)

Tom Marchant, Digital Director – How to leverage the power of Google Ads: turn searches into sales (2:30 – 3:00)

When used strategically, Google Ads can put your business in front of the right people at the exact moment they’re searching for what you offer. In this hands-on session, Tom will guide you through:

• The different types of Google Ads and when to use them
• How to target effectively to avoid wasted spend
• Writing ad copy that converts clicks into customers
• How to track and measure success so you know your ROI

Q&A panel – your marketing questions answered (3:00 – 3:25)

Bring your burning questions, tricky challenges, or “what would you do if…” scenarios to our expert panel. Pete, Rich, Kate, Gemma, Ben, and Tom will share their insights, swap perspectives, and offer actionable ideas tailored to your needs. This is your chance to get direct advice from the people who’ve been in the trenches and know what works.

Closing remarks – turning ideas into action (3:25 – 3:30)

We’ll wrap up the day with a few final thoughts from Pete — recapping the key themes, sharing next steps, and inspiring you to turn today’s insights into results. You’ll leave with a clear sense of direction, fresh energy, and a renewed focus for your business growth.