Marketing Masterclass Part 2 - Start-ups in London Libraries (Online)

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Join our Marketing Masterclass to discover how to determine and reach customers for your new business venture.

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If you have never attended a Start-ups in London Libraries workshop before, please also fill out this additional registration form in advance of the session. This form is crucial for our funding purposes (more detail below). You will only receive the Zoom link for the webinar if you have filled out this registration form.

Our Marketing Masterclass will equip you with the knowledge and resources needed to increase brand awareness and attract more customers. This practical workshop will break down and simplify the marketing strategies and processes you need to succeed. By the end you will leave with a step-by-step guide on how to implement each approach as well as your very own marketing plan for you to use right away.

This is the second part of two. Please check our Eventbrite for when Part 1 sessions are taking place.

The topics covered during the second part of the Marketing Masterclass include:

  • Digital marketing – We will look at the different social media channels, touch on search engine optimisation as well as the steps needed to build our own hashtag and keyword strategies.
  • Marketing and sales – in this section we’ll explore the relationship between marketing and sales and identifying how to market your ideas to the right people. We will work through examples and discuss design tools which you can use to create a winning proposal.
  • Partnerships and Brand collaborations – during the final part of the webinar, we will look at the benefits of partnerships, understand what potential partners are looking for and learn the steps we can take to approach the brands we want to work with.

Additional Registration Form

If you are new to Start-ups in London Libraries, please fill out this registration form as well as registering on Eventbrite. As this project is funded by the European Regional Development Fund, this is important for our funding purposes. If you have previously taken part in any Start-ups in London Libraries workshop, you do not need to fill this out again. We will be sending the Zoom link the day before the webinar and we will only be able to send it to the people who have filled out a registration form.

Please make sure that you have read the eligibility criteria at the bottom of the page before registering.

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Workshop timings

You will only receive the Zoom link once you have filled out the project's additional registration form. If you have any queries, please contact


To take part in the Start-ups in London Libraries workshops you or your business needs to have a London based postcode. You also need to be either:

The owner of a business which has been registered at Companies House for less than 12 months.


You should be an aspiring entrepreneur with a business idea you want to develop

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Organiser Start-ups in London Libraries (SiLL)

Organiser of Marketing Masterclass Part 2 - Start-ups in London Libraries (Online)

Our Start-ups in London Libraries workshops are now available as webinars which are accessible remotely, wherever you are. Check out our schedule and register your place on one of online workshops

This project is designed to help aspiring entrepreneurs turn their business idea into a reality - through our network of 10 London boroughs, we deliver grass roots support on your doorstep.

Whether you have always wanted to start a business, or have just taken your first steps into entrepreneurship, we will give you the skills, information and know-how you need to build a viable business.


Our partner library network includes the following London boroughs:

  • Bexley
  • Croydon
  • Greenwich
  • Haringey
  • Lambeth
  • Lewisham
  • Newham
  • Southwark
  • Tower Hamlets
  • Waltham Forest


Find out more on our website.




The project is fully funded by the European Regional Development Fund, the British Library, ten participating London boroughs and generously supported by JP Morgan and Arts Council England.

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