Marketing Masterclass - Vision & Strategy

Your Business Vision for the Future

Your vision should cover a lot of varied elements that make up where you would like to see the business next year or indeed in 3 / 5 years.

Typical elements would include turnover targets for each of your services, the industry segments that you are looking to target. You should create a 12-month target but get very focused on the next 90 days, and indeed split that into monthly targets.

The vision should also be looking at the resources required to create the growth in the business, new team members, office/ factory space and capacity and one of my favourites what technology may be required to deliver on your goals.

To have the vision is amazing, to really see what you would like your business to look like next year and thereafter, but the really important bit is to transfer that vision into a reality and to do that you need to create a strategy, that could come in the form of a business or marketing strategy and that could dovetail with your sales strategy.

The strategy is an overarching piece of work that documents exactly what you are going to do in principle, who is going to be responsible, and this document(s) will flow into your marketing plan and indeed the detailed tactics that you will be deploying to deliver on your goals.

What is underpinning your vision? What is the “WHY”.