Group Coaching Programme
Think marketing is all about adverts, leaflets and give-ways?
Spend money on marketing and disappointed with the results?
Don't know where to focus your marketing for the best return?
Know there are lots of things you could do but don't know what you should do?
You are not alone!
Most business people when asked about marketing think about “promotion” or “marketing communications”. Those activities such as advertisements, brochures, leaflets, web sites etc. that are intended to inform or influence customers, employees and other stakeholders.
Most business people have tried some marketing activity and not got the returns they had hoped for.
Most businesses have limited time and need to know where to focus
Our philosophy is that marketing in the true sense is a much more strategic activity and the most important role of senior management. Marketing is about understanding customer needs and meeting them profitably in the long term. As Peter Drucker said:
"Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
The Marketing Mindset Coaching Programmes are intended to help leaders develop marketing-led businesses. Businesses that:
- have the customer at the centre of strategic thinking
- derive long term success from understanding customer needs and provide solutions which offer them real value
- have clear an unambiguous goals and objectives which are understood throughout the organisation
- have clear growth strategies that drive investment decisions
Taking a strategic and planned approach to marketing will not only allow you to develp more effective marketing plans but will avoid you wasting time and money on activities which will be ineffective.
An important part of your role as a business leader is demonstrating confident leadership in setting the marketing strategy and direction for your company.
The Purple Edge Coaching Programmes are designed to give you the knowledge, skills, tools and confidence to provide this leadership.
The Marketing Mindset Group Coaching Programme
Our most cost effective coaching solution, designed not just to improve your marketing skills but to give you a new MARKETING MINDSET.
Join a small group of businesses on a structured programme combining learning, direct application to your business, peer review and support.
This is not a passive programme! Led by your coaches Sharon Wilding and Jim Hunt of The Purple Edge, you will be actively involved in the process and challenged to apply it immediately to your own business to start to see the results.
The programme is built around 6 modules - part lecture, part group work to teach you the skills, tools and techniques you need. The modules will be delivered over 2 days, one week apart. After each of the first day's modules you will be given homework to apply what you have learned to your own business. This not only moves your analysis and planning forward but also reinforces your learning.
Day 0ne: 26/9/12 - Modules 1-3
MODULE 1 - UNDERSTANDING YOUR BUSINESS
Being clear about what business you arein - benefits and value. Setting your objectives and goals to drive decision-making. Determining the right level of marketing investment for you.
MODULE 2 - KNOWING YOUR ENVIRONMENT
Understanding how to analyse your competition and the marketing environment in which you are operating. Responding to the impact on your business and your plans. Learning simple techniques to crystallise the many factors effecting your business. What can/should you do differently as a result of what you learn?
MODULE 3 - CREATING, DEVELOPING & EVALUATING YOUR PORTFOLIO
Identifying your value proposition(s). Being clear about what needs you are meeting or problems you are solving for your customers. Understanding product life cycles and the importance of product development. Evaluating the performance of your portfolio for profit maximisation and to drive investment decisions. The role and importance of branding. The differences between marketing products and services.
Day 2: 3/10/12 - Modules 4-6
MODULE 4 - DEVELOPING YOUR PRICING AND SALES APPROACH
Understanding the psychology of pricing and buying behaviour. Evaluating different pricing strategies. Why most small businesses get it wrong. Why you are not charging enough and how to successfully increase your prices.
MODULE 5 - PROMOTING YOUR BUSINESS
The options open to you to promote your products. Choosing between the various options. Outbound vs. inbound marketing. Essential strategies for effective web sites, email marketing and social media. How to integrate activities and use traditional media more effectively. The importance of consistency and constancy in marketing.
MODULE 6 - BUILDING YOUR BRILLIANT MARKETING STRATEGY & PLAN
Pulling it all together. How to use your skills to develop real, SMART (Specific, Measurable, Achievable, Realistic, Time framed) plans that you can immediately implement to grow your business.
Who should attend?
- Business owners/managers who aren't satisfied with their marketing results
- Business owners/managers who are looking for new ideas to successfully grow their business
- Business owners/managers who are prepared to go for growth - even in a downturn
- Directors and senior managers who need to better understand the role and benefits of marketing
- Managers who work alongside marketers or are impacted by marketing decisions and want to understand more about the subject
- Managers considering a move into marketing
Praise for The Marketing Mindset Group Coaching Programme
"I found this course to be hugely enjoyable but more importantly I found it invaluable to my business, I would highly recommend. Thank you The Purple Edge!"
Rob Stevens, Target Ink Ltd
"The Purple Edge really do change your business mindset for the better! I would definitely recommend the programme to other people."
Carrie Stay, Clockwork Moggy
"If you are looking for a training course to be plain speaking, intuitive, positive, enjoyable and to end up with a robust, workable marketing plan then I can thoroughly recommend The Marketing Mindset training programme."
Craig Durrant, Truprint Media Ltd
"The Purple Edge's Marketing Mindset course proved to be invaluable to my role at Milbrooke Printers. Jim and Sharon guide the group through each section of the Marketing bible (!) with amazing insight sharing their advice throughout. Thanks to this course, I have gained a better understanding of my market segments and the service they require from us. The business plan has encouraged a far more structured approach in all activities and I look forward to seeing the results very soon!"
Holly Osborn, Milbrooke Printers Ltd
"I would definitely recommend the Purple Edge Marketing Mindset coaching programme to any SME business which is looking to grow their business through better marketing."
Mark Best, MPR-IT Solutions Ltd
"For the SME who can't tell the difference between their USP, CSF or KPI, this course is essential. For those who think marketing is concerned primarily with promotion, this course is essential. If you think you know marketing, this course is probably essential. In a word: essential!"
Mark Gosbee, Hypnosis4business
"Whether you need guidance with your marketing strategy or you are a complete novice with the subject, this programme will without a doubt be of significant benefit to you and your business. You will learn the key elements you need to market effectively and you can throughout the course start to build your plan and pick out the parts that will work for you. Jim & Sharon offer great support and get you thinking outside the box, which can be difficult to do on your own."
Janice Whatton, Castlewood Hotels
"I now know what marketing really is. The course showed us that marketing isn't about pens and freebies, adverts and gimmicks. Those are only possible results of understanding your customers and potential customers. Jim and Sharon have showed us how to do this, and how to analyse the competition's strategies so that we can be focussed and effective in our approaches."
Joyce Sewell, Your Connection Ltd
"The concept of 'marketing' is a very daunting one and it's sometimes very difficult to "see the wood for the trees." The Purple Edge has armed me with the knowledge and confidence to look at and understand each section individually. I can now develop my company's approach to marketing in a wholly positive manner and put a little more faith in my endeavours. This course has revealed the secret to marketing...and it's not hard!"
Sam Boxall, The Art of Design Ltd
When & Where
The Purple Edge Marketing
At THE PURPLE EDGE we are passionate about improving the marketing skills of small and medium sized businesses. We recognise that many small-medium sized businesses don't have the resources to pay someone to "do" their marketing for them - they need to get better at doing it themselves!
Our COACHING & TRAINING SERVICES are designed to give you the skills and tools you need to market your services more effectively and boost your business and profit. We show you how to create realistic and implementable plans to resolve specific problems in a practical way.