Free

Marketing on the Internet - Lincoln

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Lincolnshire Chamber Of Commerce & Industry

Commerce House

Carlton Boulevard

Lincoln

LN2 4WJ

United Kingdom

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Description

What is it?

This masterclass will give you practical tips and advice on how to do internet marketing. Delegates will be presented with a marketing model which is simple to implement, along with practical tools and techniques in all aspects of cost-effective digital marketing to maximise business opportunities.

What will I get out of this workshop?

The seminar will cover ways to optimise website presence using Search Engine Optimisation (SEO) and the importance of mobile / portable device-friendly websites. You will learn how best to engage with your customers through blogging, email and social media platforms. In addition, understand how to monitor and manage the output through tools such as Google Analytics and Hootsuite.

Delegates will leave with an understanding of how to raise their business profile, enhance their customer service, find new customer leads, and gain valuable market intelligence and feedback.

Content

  • Marketing your website – Search Engine Optimisation, keyword search
  • Outbound marketing versus inbound marketing
  • Driving traffic to and understanding your website – Google Analytics
  • Podcasts and blogging
  • Direct email – Mailchimp
  • Social media channels – Twitter, Linkedin, Facebook & YouTube
  • Digital content management - Hootsuite


Am I eligible?

These workshops are available for businesses, sole traders, and registered charities, with a trading address located within Greater Lincolnshire (North Lincolnshire, North East Lincolnshire & Lincolnshire). As this is a business focussed programme, rather than a skills programme, all workshop places are limited to two delegates from each business to ensure we can support as many businesses as possible at each workshop.

To access this support for your business, an SME enrolment form needs to be completed, to check its eligibility against the funding criteria. As this is a fully funded business support programme it is delivered free of charge so its success is measured based on the amount of businesses that are supported and for a measured number of hours. The eligibility dictates a minimum threshold; therefore each SME must commit to attend a minimum of two workshops to comply with the funding criteria.

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Date and Time

Location

Lincolnshire Chamber Of Commerce & Industry

Commerce House

Carlton Boulevard

Lincoln

LN2 4WJ

United Kingdom

View Map

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