Marketing Online Course

The Marketing course is a comprehensive, accessible program created for individuals who want to explore the world of marketing while being mindful of learning disabilities. Whether you're a complete beginner, a caregiver, a teacher, or someone with a learning challenge, this course makes marketing education simple, clear, and inclusive.

Marketing plays a vital role in modern business and communication. This course introduces you to key concepts like market segmentation, consumer behavior, branding, pricing strategy, digital marketing, and more. Each module has been developed using learning-friendly principles, helping you absorb information at your own pace.

What makes this course different? It focuses on inclusion and accessibility, ensuring that individuals with learning difficulties or those supporting them can fully understand and apply marketing strategies. You’ll explore real-world marketing scenarios through simplified language, practical examples, and visual aids.

From understanding the product life cycle to exploring social media campaigns, this course covers every important area of modern marketing. You'll also gain insight into ethical marketing, neurodiversity-aware advertising, and digital tools that promote inclusive growth and customer engagement.

With interactive learning content, modular structure, and adaptable formats, this program supports a range of learning styles, including visual, auditory, and hands-on learners. Whether you're looking to start a marketing career or understand how to promote ideas inclusively, this course gives you the tools you need.

Learning Outcomes

• Understand basic marketing terms and their real-world application clearly.
• Develop strategic marketing plans based on market research and trends.
• Identify and analyze consumer and business buying behaviours effectively.
• Implement ethical marketing practices for inclusive, accessible branding strategies.
• Apply digital marketing tools tailored for various cognitive learning needs.
• Communicate marketing messages effectively across diverse media platforms.

Course Link: Marketing Online Course

Course Curriculum

Module 01: Basics of Marketing

Introduction to marketing, core definitions, marketing mix, and marketing value.

Module 02: The Marketing Process

Understanding needs, creating customer value, delivering and capturing value.

Module 03: Strategic Marketing

Marketing planning, SWOT analysis, segmentation, targeting, and positioning.

Module 04: Marketing Environment

Micro and macro environments, social trends, and technological impacts.

Module 05: Market Segmentations

Types of segmentation: geographic, demographic, psychographic, and behavioral.

Module 06: Consumer Buying Behaviour

Decision-making process, influences, cultural and psychological factors.

Module 07: Business Markets and Buying Behaviour

B2B markets, procurement, and organizational buying influences.

Module 08: Marketing Research

Research design, data collection, analytics, and interpretation techniques.

Module 09: Product Strategy

Product levels, development, features, benefits, and packaging strategies.

Module 10: Branding Strategy

Brand identity, brand equity, brand positioning, and brand communication.

Module 11: Product Life Cycle

Stages: Introduction, Growth, Maturity, and Decline with strategies for each.

Module 12: Pricing Strategy

Pricing objectives, approaches, and price sensitivity in consumer behavior.

Module 13: Marketing Channels

Distribution channels, intermediaries, logistics, and supply chain management.

Module 14: Integrated Marketing Communications

Unifying brand message across multiple media and communication platforms.

Module 15: Advertising and Sales Promotion

Advertising methods, media planning, consumer promotions, and trade offers.

Module 16: Personal Selling and Public Relations

Sales processes, relationship marketing, PR tools, and crisis management.

Module 17: Direct and Digital Marketing

Email, SEO, social media, content marketing, and performance measurement.

Lifetime Membership to 2500+ Courses

Link: Lifetime Premium Membership

Our Prime Learners will Get:

• Instant, Unlimited & Lifetime Access to 2500+ Courses
• Unlimited Free Accredited Certificates
• Access to All Career Certificate Bundles
• Free Student ID card & Many More

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.