Marketing Personas: Profiling is not Just for Criminals

As a business, understanding who you want to sell your product or services to is ground zero; the most important part of building an effective marketing plan. Within this session, we’ll look at research methods to perform online and offline, the right questions to ask from your existing or future customers and how to build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable tools for building a relevant brand and picking the right channels to talk about it. Profiling is not just for criminals!

We'll also cover:

• The 4 sides of a persona and why we need them
• Segmentation and creating meaningful groups
• The drives and motivations of your customers
• Digital tools available at your fingertips
• Hands on activities to help you better understand your customers

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Clare Mckee MA

Clare McKee MA will be running the masterclass. Clare has helped numerous Midlands businesses create winning marketing strategies that cut through waste and help the business focus on what will work best for them. Clare has over 20 years of hands on sales and marketing experience.

Ian Gardner will discuss all of your finance options including grant availability. Ian has 35 years of lending experience and will provide practical tips and know how, to help you secure the finance you need.

Useful Information

How can I contact the organiser with any questions?

Call the GetSet team on 0800 917 9881

Start Time

Sessions start promptly, pleae arrive 15 minutes early and join us for teas and coffees.

We look forward to you joining us.