Marketing Planning Skills - Option 1
£114 – £138
Marketing Planning Skills - Option 1

Marketing Planning Skills - Option 1

Event Information

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Bourne & Co Chartered Accountants

6 Lichfield Street

Burton upon Trent, United Kingdom

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Event description

Description

Planning is one of the most important parts of getting your Marketing right but often an area which is overlooked.

Some people believe Marketing is just about selling, creating promotional material or advertising, but it is far more than that.

Analysing your company's performance, be that versus your competitors or internal targets, and producing business forecasts and projections are just some of the key elements of great Marketing Planning.

  • Conduct Robust Market Analysis
  • Produce Realistic Forecasts

The workshop has been designed in such a way that it doesn’t matter whether you are in Sales, Marketing, General Management or indeed Finance. The frameworks and techniques discussed are generic and as such are applicable regardless of which part of an organisation you work in.

Workshop Outline

  • Analysis & SWOT
    The role of analysis within a business, why it’s important and some useful core techniques plus how to carry out a robust SWOT Analysis, a technique that is often not fully understood
    Delegates will take part in a short exercise using these methods

  • Forecasting & Projections
    Looks at the different TOOLS and TECHNIQUES one can adopt to produce a forecast, as well as useful hints and tips around how to ‘sell’ your forecasts within your organisation
    Work through some simple examples of the different approaches

Parking
There are a number of local pay & display car parks within a short walking distant of the event.

Refreshments
Teas, coffees and water will be provided during the course of the morning.

Contact
For any other questions or additional information about the workshop please ring
07967 197533
or email
chris@ashdale-consulting.com

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Bourne & Co Chartered Accountants

6 Lichfield Street

Burton upon Trent, United Kingdom

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