Marketing Planning Skills - Option 2
£114 – £138
Marketing Planning Skills - Option 2

Multiple Dates

Marketing Planning Skills - Option 2

Event Information

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Location

Bourne & Co Chartered Accountants

6 Lichfield Street

Burton upon Trent, United Kingdom

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Event description

Description

Planning is one of the most important parts of getting your Marketing right but often an area which is overlooked.

Some people believe Marketing is just about selling, creating promotional material or advertising, but it is far more than that.

Understanding the relationship between Costs, Prices & Profit and being able to analyse your company's performance, be that versus your competitors or internal targets, are just some of the key elements of great Marketing Planning.

  • Understand Your Value Chain
  • Conduct Robust Market Analysis

The workshop has been designed in such a way that it doesn’t matter whether you are in Sales, Marketing, General Management or indeed Finance. The frameworks and techniques discussed are generic and as such are applicable regardless of which part of an organisation you work in.

Workshop Outline

  • The Value Chain
    A framework to illustrate the relationship between costs, prices & profit so that delegates can better appreciate how these fit together and how different elements can influence the profitability in their own organisations
    Includes an exercise which helps make this real.

  • Analysis & SWOT
    The role of analysis within a business, why it’s important and some useful core techniques plus how to carry out a robust SWOT Analysis, a technique that is often not fully understood
    Delegates will take part in a short exercise using these methods

Parking
There are a number of local pay & display car parks within a short walking distant of the event.

Refreshments
Teas, coffees and water will be provided during the course of the morning.

Contact
For any other questions or additional information about the workshop please ring
07967 197533
or email
chris@ashdale-consulting.com

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Location

Bourne & Co Chartered Accountants

6 Lichfield Street

Burton upon Trent, United Kingdom

View Map

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