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Marketing Planning Skills - Option 2
Tue 18 October 2016, 09:30 – 12:30 BST
Planning is one of the most important parts of getting your Marketing right but often an area which is overlooked.
Some people believe Marketing is just about selling, creating promotional material or advertising, but it is far more than that.
Understanding the relationship between Costs, Prices & Profit and being able to analyse your company's performance, be that versus your competitors or internal targets, are just some of the key elements of great Marketing Planning.
- Understand Your Value Chain
- Conduct Robust Market Analysis
The workshop has been designed in such a way that it doesn’t matter whether you are in Sales, Marketing, General Management or indeed Finance. The frameworks and techniques discussed are generic and as such are applicable regardless of which part of an organisation you work in.
- The Value Chain
A framework to illustrate the relationship between costs, prices & profit so that delegates can better appreciate how these fit together and how different elements can influence the profitability in their own organisations
Includes an exercise which helps make this real.
- Analysis & SWOT
The role of analysis within a business, why it’s important and some useful core techniques plus how to carry out a robust SWOT Analysis, a technique that is often not fully understood
Delegates will take part in a short exercise using these methods
There are a number of local pay & display car parks within a short walking distant of the event.
Teas, coffees and water will be provided during the course of the morning.
For any other questions or additional information about the workshop please ring