In order for the business to fully adopt a customer-centred approach, a plan is needed. This course helps you to work through the opportunities for your business and develop a plan to turn them into sales and profit.

If you are looking to adopt marketing principles in your business and need to write a plan to achieve them then this course will provide you with the valuable tools to achieve your goals. Examples of best practice and companies that have achieved a customer focussed approach are discussed throughout the course and delegates share their current situations in order to practically understand the steps needed to achieve their objectives.

Topics covered include:

The analysis tools used to evaluate your business

Developing a sustainable competitive advantage

Setting marketing objectives

Segmentation, targeting & positioning

Marketing research

Writing the marketing plan

Evaluating the success of your marketing plan