£60

Marketing & PR Workshop for Makers

Event Information

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Date and Time

Location

Location

Scottish Poetry Library

5 Crichton's Close

Canongate

Edinburgh

EH8 8DT

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Marketing & PR Workshop for makers

Whether you are just starting out or already an established craft business, this Marketing & PR Workshop will help you to clarify your understanding of marketing, revise your strategy and consider the benefits of digital marketing and public relations (PR).

This workshop is part of Craft Scotland's new learning and development programme for makers, COMPASS. Please note, this workshop is also suitable for those working in visual arts and other related disciplines.

Our Marketing & PR Workshop will help you understand the techniques that will increase your exposure and build your income. Whether you are looking to find out about social media, blogging, branding or strategic partnerships - come and be inspired by Craft Scotland’s knowledgeable speakers, including a maker who has successfully used marketing to grow their business.




What will you learn?

  • The difference between marketing, sales and advertising
  • Explore how branding can add value to your customer’s experience
  • Discover what public relations (PR) can do for your business
  • Learn how to create a marketing strategy
  • Get tips to grow your contact database and increase brand exposure
  • How much you should spend on marketing
  • How to get the best out of website marketing, including search-engine-optimisation (SEO)

Speakers

Denise Strohsahl, owner of Sandstone Castles, is a marketing consultant who helps small businesses get to grips with their marketing and attract more of their ideal customers.

Owen O’Leary is a dynamic marketing and communications professional. Based in Edinburgh, Owen brings a wealth of fresh ideas and a new approach to artists, makers and cultural organisations across Scotland.

Craft Scotland will also invite a maker (TBC) to speak who has successfully applied marketing strategies to grow their business.



Venue information

Venue

The workshop takes place at the Scottish Poetry Library, 5 Crichton's Close, Canongate, Edinburgh EH8 8DT.

Accessibility
The venue is fully accessible with ground-floor entrance and a lift accessing all three floors. There is one adapted toilet on the basement floor. Guide and hearing dogs are welcome. Please email kristian@craftscotland.org or call 0131 466 3870 if you have any questions or concerns about accessibility.

There is one disabled person’s parking place (Blue Badge) available on Canongate, please see Edinburgh City Council for more information.

Wi-Fi

Free Wi-Fi is available throughout the venue.

Travelling to the workshop

Craft Scotland encourages you to use greener methods of travel to attend our workshops whenever you can.

Bike

There are two bike racks to the front of the venue building.

Bus

There are several bus routes close to the venue, please see Lothian Buses.

Train

The nearest train station is Edinburgh Waverley which is a 10-minute walk from the venue.

Car

Follow signs to the city centre. Crichton’s Close parking restrictions do not allow parking at any time. Nearest alternative parking is at Waverley Station car park at New Street, EH1 1BB.



Further information

Please contact Kristian Smith, Programme Coordinator, by email kristian@craftscotland.org or by phone 0131 466 3870

Craft Scotland is the national development agency supporting makers and promoting craft. We are a registered charity supported by Creative Scotland.

COMPASS, our learning and development programme for makers is supported by the William Grant Foundation.

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Date and Time

Location

Scottish Poetry Library

5 Crichton's Close

Canongate

Edinburgh

EH8 8DT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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