£30.81

Marketing & selling on Etsy - how to grow your business

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£30.81

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Online event

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Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
This 2-hour workshop is for Etsy sellers looking to take their business to the next level using strategic marketing & shop optimisation.

About this event

The course is run online using Zoom, with a maximum of 10 participants.

In a fun and interactive session we'll work through six key stages to help you build your own Marketing Strategy...

#1: Your marketing strategy - what is a strategy and why you need one.

#2: Setting your objectives - how to write SMART objectives to keep you laser-focused on your goals.

#3: Finding your customers - how to identify your different customer groups and target them with your marketing

#4: Setting up your shop - how to set up and optimise your shop to improve sale conversions, including SEO advice, guidance on photography and more.

#5: Marketing channels & content - where to sell your products, and how to market them using Etsy. email, social media, Google, PR and podcasting

#6: Measuring & improving - how to find out what's working, and get even better!

We cover a wide range of topics that will motivate and inspire you to improve the performance of your Etsy shop. The workshop is highly personalised and designed to promote conversation between participants, using breakout rooms to work through a few tasks. Task templates will be emailed ahead of the session.

About the trainer

The course is led by me, Jake Bailey. Hi! I'm a marketing professional with 18 years of experience working for household names including EMI/Parlophone Records and the BBC, as well as supporting small, homegrown businesses. I've led numerous training sessions both in-person and online, and really enjoy helping small creative businesses thrive. This strange year we've had has shown me how much people can achieve from their own homes, and how much the public values beautiful, handmade, unique products.

FAQs

How can I contact the organiser?

You can reach me at jakeobailey@gmail.com

Can I transfer my ticket to someone else?

Yes, no problem, just email me to let me know ahead of the session.

What is the cancellation policy?

If I have to cancel before the event I'll give as much notice as possible. I will offer you the choice of a full refund or an alternative date. If you need to drop out of the session I can give you a full refund if you give me 7 days notice. After this I can only give your money back if I'm able to fill your place.

Do I need any particular equipment to join?

You'll need a computer capable of running the Zoom software. Please don't try to join by smartphone. This article covers how to install and set up Zoom: https://support.zoom.us/hc/en-us/articles/201362033-Getting-started-on-Windows-and-macOS

You will need to create a login and have your camera and microphone on throughout the session. I'd suggest testing this ahead of the event.

The worksheets will be sent ahead of the session in PDF format. You can choose to print them, or simply write on a piece of paper.

I'm not quite sure if this course is at the right level for me.

This course is suitable for all levels of ability and experience. If you're still unsure please do send me an email and I'll help advise you.


		Marketing & selling on Etsy - how to grow your business image

		Marketing & selling on Etsy - how to grow your business image
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Date and time

Location

Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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