Having a comprehensive marketing plan is more important than it’s ever been. In this seminar, Richard Pond will give you a full breakdown of what’s essential in your marketing plan. The subject covered will include:

• How to create and implement a digital workflow
• Social media and social media scheduling
• What is the “Zero moment of truth” and why is it important
• SEO
• Landing pages and Lead Magnets
• Paid advertising - Google Adwords and paid social
• Implementing video
• The key things you need to have on your website
• Google Analytics
• Defining you ideal customer with avatars
• Why data is key
• Email marketing tips
• What type of content should you be creating
• How to work out your customer acquisition costs

If you are involved with any forms of marketing for your organisation then this seminar is one not to be missed.

If you have previously booked a Business Connected networking pass then you can use one of your tickets to attend this event. Just email us at info@businessconnected.co.uk and we will book you on.