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Marketing Stats for Business People

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Location

Edinburgh Chamber of Commerce

40 George Street

Edinburgh

EH2 2LE

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

How do marketing stats relate to your business? Are likes more important than clicks? And what is a conversion anyway?

If you wish that there was a way to turn the plethora of internet marketing data into actionable insights for business performance, then this is the course for you. Based on real world experience and delivered in plain English, you will leave the day with a deeper understanding and confidence around your marketing data.

Course Outcomes:

By the end of the day you will be able to:

  • Tie marketing activities to business goals
  • Interpret data from Google Analytics, Google AdWords, Facebook and more
  • Identify the gaps in your current reporting and what to do to close them
  • Set realistic goals for marketing campaigns
  • Accurately budget for marketing campaigns
  • Close the loop between sales and marketing

Course Outline:

Morning Session:

  • An exploration of business models and the internet
  • The 3 stages of business growth
  • The 6 key ratios that define success
  • How to connect online activity on the major networks to the revenue numbers of your business

Afternoon Session:

  • Practical examples. Here we will take a deep dive into specific platforms to develop and solidify the insights from the morning sessions based on actual data from the popular platforms
    • Google Analytics
    • Facebook stats
    • Google Search (SEO)
    • Paid Search (Google AdWords)

Trainer Info:

John Daniels is the founder of The Lean Marketer, Edinburgh.

He is a digital marketing specialist with 18 years experience in tech and 10 years experience in digital marketing working with more than 300 clients across 3 continents, including UK companies like Float, Administrate the Edinburgh International Festival and Remax Scotland.

He draws on his diverse experience and a passion for data-driven results to deliver a unique mix of cutting-edge technology and tales from the trenches to turn stress tested best practices into real world results.

Members of Edinburgh Chamber of Commerce should book their place at a discounted rate here.

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Date and Time

Location

Edinburgh Chamber of Commerce

40 George Street

Edinburgh

EH2 2LE

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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