This seminar covers the key challenges that increased competition can cause for your business and how to overcome them. Whether it’s choosing the right channels and tactics to maximise your results, getting personal with your prospects or repositioning your brand, this session will help you put an effective marketing strategy in place.
In this seminar, we look at:
Overcoming the challenges of increased competition, technology, cynicism and price sensitivity. The importance of choosing the right channels and tactics to maximise results
The rise of transparency and CSR as key differentiators
Getting personal with your prospects.
Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.
About the speaker - Claire Hogan, Senior Marketing Advisor
Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.
Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.