Beginning with informal networking and food.

From this event, you learn how a clear marketing strategy will benefit your business and result in business growth.

Founder of Sood Marketing, Paalan Sood will be walking you through a guide to begin your marketing strategy journey.

The presentation will include:

A background of Paalan and Sood Marketing, where we started and where we are now.

A breakdown of the marketing strategy SOSTAC and how you should implement this strategy in your own business. SOSTAC looks at the following:

• Situation - where you are now?

• Objectives - where do you want to be?

• Strategy - how do you get there?

• Tactics - how exactly do you get there?

• Action - what is your plan?

• Control - did you get there?

How to define your target audience to tailor your marketing strategy specifically to them.

Finally, we will be exploring all the different traction channel options there are and which would be the best to utilise for your business and marketing strategy.

At the end of the presentation feel free to ask Paalan and the Sood Marketing Team any further questions you may have.