Marketing Strategy for Start-ups

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Explore your business’s marketing needs, identify a clear message, understand the needs of your clients, and set KPIs with confidence.

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Investment Readiness Workshop Part 1


A strong marketing strategy affects every aspect of your start-up, including the business model. By identifying and communicating the needs of your target clients, marketing connects all areas of your business.

In this interactive workshop, we will explore what your business needs from its marketing function. You will go away with clear KPIs and the confidence to communicate your vision. In this 2-hour investment readiness workshop you will cover the following topics and outcomes:

Key topics

  • Comprehensive marketing strategy
  • Branding fundamentals for start-ups
  • The importance of market research
  • Fundamentals of your marketing function


  • Understanding the business function of marketing
  • Knowledge of branding essentials
  • Marketing KPIs
  • Confidence to set marketing goals

This workshop is one of two workshops in our investment readiness support programme.

Who is it for?

This programme is for entrepreneurs with innovative ideas looking to raise funding to accelerate their business. It is designed to be useful and inspiring regardless of your level of marketing knowledge.

What is the point of an investment readiness workshop?

To raise funds, you need a clear message. A start-up that can’t communicate its USP will always struggle. And when you have created a technical marvel, the temptation is to only talk about the tech. Having a great idea is one thing, but how do you identify and explain your business case? We have designed a programme that gives entrepreneurs the tools to make sure their message lands with investors.

Over the course of two workshops, participants will learn the essential marketing fundamentals that they need to reach their goals. The workshops are two hours each. Alongside this, we offer optional one-on-one support for tailored marketing advice, pitch deck reviews, and a pitch deck improvement service.

About the trainers: Creative Quills

Your expert facilitators for this and the following “Getting Your Pitch Right” workshop, will be Dr Marieke Sjerps, Strategic Director and Tom Broome, Managing Director.

Creative Quills is a strategic marketing agency in Colchester, Essex. We support organisations across B2B, cultural, and tech sectors. Our clients rely on us to refine and target their messaging to maximise results.

This event will be recorded

Please note this event will be recorded for your review post-event, and not for public review. If you do not wish to be recorded, please let us know to discuss how you may take part, as this is designed to be an interactive workshop. Please email: to discuss.

This event is online only

Please ensure that you are able to access Zoom prior to the event in order to make sure you will be able to join on the day and make the most of the session. If you would like to test your connection before the event, please contact

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If you would like to enquire further before registering for this event, please contact

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Organiser Cambridge Norwich Tech Corridor

Organiser of Marketing Strategy for Start-ups

Home to technology shaping the future of food, energy, medicine and mobility, the Cambridge Norwich Tech Corridor is one of Europe’s most exciting growth stories.

With world-leading universities, research institutes and science parks, complemented by an ecosystem of businesses and networks to support innovation, commercialisation and manufacturing, the Tech Corridor area offers 100km of opportunity across Cambridgeshire, Suffolk and Norfolk for start-ups, growing businesses and investors.

The Tech Corridor initiative is a public-private partnership set up to deliver high value economic and societal growth by creating the right opportunities, environment, ambition and visibility needed for our highest potential tech assets to flourish.

It joins up the many strengths and assets already present in the Tech Corridor to support indigenous growth and increased productivity by creating a cross-sector ecosystem of businesses to drive collaboration and build on strong regional supply chains.

See for more information.

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