This workshop is hosted by the D2N2 Growth Hub and is part-funded by the European Regional Development Fund.

This stimulating face to face workshop guides you through each step of the process of developing your own strategic and tactical marketing plan, to increase your competitive advantage in the market place.

A combination of tried and tested marketing tools and frameworks will be used, as well as newly developed ones, to reflect the ever changing nature of marketing.

A range of techniques are used to make the learning experience real and lasting, including group exercises and video clips.

You’ll build up your own plan as the workshop proceeds, using building blocks which you can adapt and tailor to your own situation, and which you will take away with you at the end of the course.

We have put new safety protocols in place to ensure we deliver our in-person events in a safe environment for you to learn and network. Before attending please read the protocols we have in place here.

Who should attend this workshop?

This course is very suitable for marketers who are moving into roles which are more strategic, therefore requiring knowledge of a wider range of tools. It will also be valuable for current marketers and business owners who want to refresh their knowledge of how to structure a plan.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

• Marketing – its scope & scale
• Organisation objectives (Vision, Mission, Values, Brand)
• Situation audit:
• The marketing audit – SWOT
• Strategic planning
• Corporate and marketing objectives
• Types of growth
• Customer segmentation and targeting
• Positioning
• Tactical Planning
• Marketing mix: 4Ps + 3 Service Ps
• Latest thinking on Marketing Mix
• Implementation – action plans
• Control – KPIs and Measurements

What outcomes can you expect from joining us?

• Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves and how it relates to and differs from corporate strategy and tactical marketing
• Growth strategy including market penetration, market development, new product development and diversification
• How to get competitive advantage and brand position development
• How to write a one page Marketing Strategy Statement
• Action planning and review

Agenda: 

• 9:30am – 9:45am – Registration, welcome and refreshments
• 9:45am – 10:00 – Introduction to D2N2 Growth Hub
• 10:00am – 11:15am – Workshop
• 11:15am – 11:30am - Break
• 11:30am – 12:30pm - Workshop
• 12:30pm – 1:15pm – Lunch break. Please note that lunch is not provided. You are welcome to bring your lunch with you to consume on-site or we would be happy to direct you to locations nearby where lunch can be purchased.
• 1:15pm – 2:30pm – Workshop
• 2:30pm – 2:45pm – Break
• 2:45 – 4:15pm – Workshop
• 4:15pm - 4:30pm – Finishing comments and close

Who’ll be presenting this workshop?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist, who is known for her enjoyable and practical workshops.

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience helping organisations of all sizes across a variety of sectors, to ensure their brand strategy delivers measurable results.

ERDF - SME Enrolment Form

Having booked onto this event you will be required to complete an SME Enrolment form via our online portal if you have not already done so. We require this form to be completed as part of the eligibility requirements of our ERDF funding.

The form must be completed in full prior to your attendance at this event. The form only needs to be completed once, after this you will be able to access multiple Growth Hub events and adviser support. Further information will be provided directly after your registration is received.