‘Marketing: The Core’ Making things better and making better things
Event Information
About this event
- Make change happen, gain clients/audience
- Position your service or product so that it is truly outstanding
- Clearly see opportunities to create value in the market
- Develop worthwhile products and services
- Communicate in ways that resonate and spread
*C4E 101: Series of Lectures in Innovation and Entrepreneurship APPROVED
Trainer: Dr Daina Nicolaou
Dr. Daina Nicolaou has been with the Department of Business and Public Administration at the University of Cyprus (UCY) since 2012.
She has a BSc in Public and Business Administration from UCY with specialization in Marketing and Management and an MBA (full scholarship). Dr D. Nicolaou continued her studies at Warwick Business School where she attained a PhD in Strategy, Marketing and Management. She then proceeded with postdoctoral studies at the University of Oxford. She has been teaching Entrepreneurship, Marketing, Management and Research related courses since 2003.
She is also a registered ISO Quality Assessor and a certified trainer by the Human Resource Development Authority. Additionally, she has the Postgraduate Award of Professional and Academic Practice of the University of Warwick.
Dr D. Nicolaou is a mentor at the Centre for Entrepreneurship at UCY.
Organiser Centre for Entrepreneurship, University of Cyprus
Organiser of ‘Marketing: The Core’ Making things better and making better things
The Centre for Entrepreneurship (C4E) aims: a) to foster a culture of innovative entrepreneurship and to develop relevant expertise within the entire University community; b) to provide high-quality services and manage the connections required to bring scientific innovations and novel ideas to global marketplaces, and c) to contribute to the creation of a sustainable innovation ecosystem in Cyprus. C4E aspires to provide the training, expertise, mentorship, support and connections that UCY’s students and young scientists need to become effective entrepreneurs.
