Marketing - The Essentials

Join Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

• Understanding your customers/customer segmentation
• Building an effective marketing strategy
• Planning marketing campaigns
• Building a brand through consistent marketing
• Simple search engine optimisation (SEO) techniques
• Creating effective social media content

They'll also be on hand to answer any specific marketing questions about your business.

If you have not registered with the Build A Business project before, you must complete a Registration Form to be able to join the workshop.

Please note that this event takes place in a public building where filming and photography may take place (including the recording of your voice) and may be used across our marketing media for promotional purposes. Should you wish to obtain more information or would like to discuss photography/video recording, then please speak to a member of our team, email galleryoldham@oldham.gov.uk or call 0161 770 8000.

More information regarding how your personal data is used by Oldham Heritage, Libraries and Archives can be found in our privacy notice here: www.oldham.gov.uk/HLAprivacy