Marketing: The Essentials

Join Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

Understanding your customers/customer segmentation

Building an effective marketing strategy

Planning marketing campaigns

Building a brand through consistent marketing

Simple search engine optimisation (SEO) techniques

Creating effective social media content

Understanding PPC and display advertising

They'll also be on hand to answer any specific marketing questions about your business.

To join this workshop you or your business needs to have a postcode within Greater Manchester.

You also need to be:

The owner of a business

OR

An aspiring entrepreneur with a business idea you want to develop.

Build a Business in GM Libraries is part funded by the UK Government through the UK Shared Prosperity Fund.

For more information go to: www.buildabusinessgm.org

Please note that you will be required to register with Build a Business before you attend, and that you will be sent a separate registration form once you have booked a place.