Marketing the Library webinar 2: Producing creative campaigns

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Libraries Connected and Creative Concern invite you to a webinar exploring the creation of original campaign and marketing ideas.

About this event

This is the second of three webinars in our Marketing the Library project. It will explore the power of creativity and share techniques and tools for coming up with new and original campaign and marketing ideas.

Creative Concern will share their ‘Creative Lab’ approach and explain how anyone can use the techniques in a fun and collaborative ways to boost their own creativity and gain better results.

The webinar will use real-world examples along with tried and tested techniques that anyone can pick up and use individually or as a team and is open to all library staff and volunteers.

Creative Concern is an agency specialising in delivering campaigns and brands that use communications as a force for good.

About Marketing the Library

Marketing the library is our new project, funded by Arts Council England, to help libraries to develop their ability to deliver professional, targeted marketing campaigns to a range of audiences. Our members have identified a need to encourage users back to libraries, and to grow new users for their physical, digital and outreach services. The programme is supporting two networks of libraries to develop two separate targeted marketing campaigns over the next year.

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Organiser Libraries Connected

Organiser of Marketing the Library webinar 2: Producing creative campaigns

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