Free

Marketing to an international audience

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Kensington Central Library

Lecture theatre - back of library

(Off from Campden Hill Road)

12 Phillimore Walk W8 7RX

United Kingdom

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Event description

Description

If it is true that you can only market your products or services successfully when you know your customers and speak their language, it is also true that this can be particularly tricky when your target group spans beyond national borders.

In fact, only a small percentage of the world population can speak English, and even a smaller one buys from companies that don’t provide information in languages other than English. However, the vast majority of UK companies selling abroad lack the skills needed to communicate with their customers in their native language, thus leaving many business opportunities untapped.

During this seminar, Martina Eco, professional translator and marketing consultant, will take you through the steps you need to take in order to successfully market your products and services abroad.

You will learn about:

  • market research techniques and resources to understand your customers abroad
  • localising product information and marketing copy in foreign languages
  • marketing tools and activities to promote your company beyond national borders
  • common mistakes and pitfalls to avoid

This seminar is aimed at business owners and entrepreneurs who are thinking about expanding their companies abroad, or who are already trading outside of the UK and want to step up their international marketing game.



About the speaker:

Martina Eco is a coffee-fuelled, pizza-loving Italian translator based in London. She's the owner and director of 3P Translation, a company that helps English-speaking businesses in the food, tourism and hospitality industries grow internationally by providing bespoke translation services.

Martina also works as a marketing consultant at London South Bank University, and she regularly gives workshops on marketing and translation in and outside the UK.

When she’s not working, you will probably find her headbanging at a rock gig, or browsing through CDs in a charity shop.

If you want to get in touch with Martina, visit www.3p-translation.com or connect on Facebook, Instagram or LinkedIn.

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Date and Time

Location

Kensington Central Library

Lecture theatre - back of library

(Off from Campden Hill Road)

12 Phillimore Walk W8 7RX

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

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