Marketing Training for Founders and Intrapreneurs - Gateway 1,2, 3 Combo

Like most founders you’re juggling a hundred and one things. Marketing is a must but you're not giving it the amount of time you should. Nor do you have a sufficient understanding of what it involves and what ‘good’ looks like?

You want to understand the main concepts and discover new trends; not become an expert. Enough to be able to make informed decisions, form a plan, delegate appropriately and grow your business. 

Such knowledge will allow you to appear informed and involved in front of investors.

Gateway Courses makes this happen.

Joe Pélissier and Sam Birkett deliver their comprehensive courses online to a diverse group of marketing professionals worldwide. The course material is excellent, and their insights and tips are invaluable in helping you overcome the daily challenges of this vital role, and to become even more effective marketers. The lively classes also encourage participation, questions and collaboration via exercises in breakout rooms, giving you a chance to meet and interact with each other.

I thoroughly recommend these courses for anyone looking to deepen and refine their marketing know-how. The courses are suitable for marketers in companies small or large or for start-ups. Enjoy!

Andy McGarrySES SatellitesSenior Manager, Product Marketing, Space & Defence

The Gateway Courses Approach

Gateway Courses is a simple collaborative learning approach developed by international marketing and communication trainers, Joe Pélissier and Sam Birkett. It’s based on the premise that you don’t have much time for learning but when you do, you want it to be applicable and enjoyable.

Via a series of 90-minute courses you can:

1. Validate your understanding of what marketing is
2. Gain new ideas and insights
3. Discover applicable frameworks & tools.

Each Gateway consists of two 90-minute foundation courses delivered by Zoom from 19.00 - 20.30 GMT on two consecutive days. You can register for all three Gateways or choose the ones that are most appropriate for your needs.

Who registers for a Gateway Marketing Course?

A Gateway course is for anyone who is looking to grow a business or brush up their skills. It’s also for anyone in the start-up phase, bootstrapping their way to that first sale or significant investment.

If so, you want to:

• Know which aspects of marketing to focus on going forward
• Pick-up invaluable marketing tips, tricks and insights
• Have access to a range of useful tools, models and frameworks
• Learn from case studies and discussions with other founders and intrapreneurs
• Know how to draft a fast-track marketing plan
• Lay the foundations for a successful and rewarding business / product launch
• Be confident about discussing marketing to investors

Depending on which Gateways you complete, you will:

• Improve your understanding of marketing, branding and what ‘good’ looks like
• Help in targeting your audience correctly
• Learn how to create a value proposition that will attract customers and investors
• Get a handle on all the different types of content and channels out there
• Know what to measure, when and how
• Grow a business with a strong brand identity
• Discover how to translate your vision into a deliverable marketing plan.

As you can see, we’d like to think we know where you’re coming from!

What Founders gain from a Gateway Course about B2B Marketing

Depending on which Gateways you complete, you will:

• Improve your understanding of marketing, branding and what ‘good’ looks like
• Help in targeting your audience correctly
• Learn how to create a value proposition that will attract customers and investors
• Get a handle on all the different types of content and channels out there
• Know what to measure, when and how
• Grow a business with a strong brand identity
• Discover how to translate your vision into a deliverable marketing plan.

It’s all possible via a collaborative learning approach that doesn't suck up a massive amount of time.

Gateway 1: Target Audience & Value Proposition

In this gateway, our aim is to help you to think about the problems your product or service solves for your target audience and the steps to take to create a meaningful value proposition.

Course 1: Understanding your target audience

Course 2: Designing value propositions

For the full details on Gateway 1 courses visit our website

Gateway 2: Content Marketing & Metrics

In Gateway 2 the focus is on helping you to think about the type of content that will create a demand for your products or services. You’ll consider the skills and resources your business needs and why metrics tell you which of your marketing efforts are working and which are not.

Course 3: Making the most of content marketing

Course 4: Metrics - Understanding what to measure and why

For the full details on Gateway 2 courses visit our website

Gateway 3: Branding & Marketing Plans

Gateway 3 considers the value of having a clear brand identity as a business differentiator and how to bring your marketing objectives together with the help of the Gateway Courses Pithy Marketing Plan (PMP).

Course 5: Brand & Brand Identity

Course 6: How to write a marketing plan

For the full details on Gateway 3 courses visit our website

Meet Your Trainers

Joe and Sam have been delivering workshops to satisfied participants since 2022.

Joe Pélissier

With over 30 years of experience in designing and delivering award-winning, multi-format training programmes, Joe began his career in the film industry at John Cleese’s pioneering video training company, Video Arts. Today, he mentors founders aiming to scale their businesses, as well as senior directors and business owners seeking expert guidance on marketing and communication strategies. As a sought-after course designer and facilitator, Joe has collaborated with prestigious clients such as Nespresso, Gucci, Louis Vuitton, European Commission, Sony PlayStation, Oxford University, and England Rugby.

Contact: joe@gatewaycourses.co.uk

LinkedIn: https://www.linkedin.com/in/joe-pelissier/

Sam Birkett

Sam has a strong connection to education, having worked in the sector for over 20 years and being married to a nationally recognised English teacher. He previously led marketing for open enrollment programmes at the Saïd Business School, University of Oxford, before founding his own consultancy focused on executive education, innovation management, and professional services. Since then, he has collaborated with institutions like LSE, UCL, and the University of Oxford, as well as professional service and online education brands. Additionally, he runs a murder mystery business that engages participants ranging from students to chief justices, reflecting his passion for facilitation and discovery.

Contact: sam@gatewaycourses.co.uk

LinkedIn: https://www.linkedin.com/in/sambirkett/